Month: November 2005

Sony Ericsson moves into no-frills mobile market with triple launch

Marketing Week

Sony Ericsson, the mobile phone manufacturer best known for its high-end music and camera phones, is taking an aggressive step into the no-frills market with the launch of three easy-to-use handsets. The company, which revived the iconic Walkman brand earlier this year, will launch the Z300 before the end of this year, followed by the […]

InBev merges UK and Ireland under Rumbol

Marketing Week

Stella Artois brewer InBev UK has promoted its marketing chief Phil Rumbol to head both Ireland and UK markets, as it restructures its marketing department. The brewer’s operations are in a transition period following a merger of Interbrew with Brazilian Ambev in August last year. The restructuring has also resulted in 18 redundancies in the […]

Would ITV rupture Friends Reunited?

Marketing Week

As takeover talks continue with Friends Reunited, the website that helps old acquaintances get in touch, the company has hit back at claims it has passed its prime. Despite having 11 million members, revenues last year of more than &£9m and profits of &£5.2m, some critics question Friends’ potential, and doubt the rationale of a […]

Monsoon Accessorize in hunt for brace of senior marketers

Marketing Week

High street fashion retail group Monsoon Accessorize is seeking a marketing director to replace Graham Sim, who leaves at the end of this month. It is not known whether he has a job to go to. The retailer is also looking for a head of marketing, who will report to the incoming marketing director, in […]

Ex-Coca-Cola chief demands £100,000 pay-off from Hearts

Marketing Week

Former Coca-Cola global marketer Phil Anderton is seeking a six-figure compensation sum after being sacked by his latest employer, Scottish football club Hearts. Anderton spent only eight months as chief executive at Heart of Midlothian Football Club, a role he took up after a spell out of work following his resignation from the Scottish Rugby […]

Coca-Cola to launch still variant of Fanta in 2006

Marketing Week

Coca-Cola GB is to unveil the first non-carbonated version of Fanta next summer. Fanta Still, which will be the first Fanta product sold in a plastic bottle but not a can, is aimed at the teenage group deemed too young for Coke still juice product Oasis. It is expected to be rolled out in August […]

Focus DIY auctions paintings by TV personalities

Marketing Week

Focus DIY is auctioning original paintings by television personalities, including Alan Titchmarsh and Ally McCoist, on Ebay to raise money for the BBC’s annual Children in Need campaign. Focus says its research shows consumers have developed a keen interest in canvas painting to bring colour to their homes.