Month: November 2005

Sportingbet hunts head of European marketing

Marketing Week

Online gambling company Sportingbet is looking for its first European marketing director as it develops its products across the continent. The role has been created to oversee the work of marketing teams across the company’s different brands throughout Europe. The company offers a range of gambling and poker sites including Sportsbook.com and ParadisePoker.com, and has […]

New Zealand plans major offensive to tempt expats home

Marketing Week

The New Zealand government has launched a campaign to convince ex-patriots living in the UK to pack up and head home. The campaign, launched in London by illuminating New Zealand House, aims to remind New Zealanders living abroad what they are missing. A website – newzealandnow.info –has been set up and a London-based marketing company […]

Oxfam ‘will still use’ aborted ad campaign

Marketing Week

Oxfam says the creative work carried out on an aborted advertising and direct marketing push will be used as part of a broader campaign designed to attract volunteers and campaigners to the charity. The work, created by EHS Brann and featuring celebrities including Vic Reeves and Rachel Stevens, is believed to have cost &£240,000 and […]

Lowe under threat as Unilever mulls £15m Hellmann’s shake-up

Marketing Week

Unilever is understood to be talking to roster shops about a possible pan-European review for the Hellmann’s Mayonnaise brand, worth an estimated &£15m. The move could weaken Lowe’s place on the Unilever roster. It handles the &£6.5m business in the UK and the balance in Europe. It also handles the Unilever-owned Sure deodorant brand. Ogilvy […]

Alfa Romeo looks at below-the-line shops

Marketing Week

Alfa Romeo is in talks with direct marketing agencies about its below-the-line account. The company, like its parent Fiat, uses Arc, but marketing chief Roland Ellison says work is handled on a project rather than retained basis. Ellison refuses to comment on a possible review, but the car marque is understood to be in talks […]

Beechwood appointed by Matalan

Marketing Week

Beechwood has been appointed by Matalan to handle its advertising business, estimated to be worth &£13m. The agency won the account after the retailer parted company with Euro RSCG London.

Post Office shortlist

Marketing Week

WWAV Rapp Collins, Triangle and incumbent Joshua have been shortlisted to pitch for the Post Office’s in-branch and promotions account as part of the review of its &£15m advertising business.

General Motors begins pan-European pitch

Marketing Week

General Motors has begun a pan-European pitch for the launch of its Antara sports utility vehicle. Roster agencies Delaney Lund Knox Warren & Partners and McCann Erickson will pitch for the business, along with two unnamed agencies.