DSG International, previously known as Dixons Group, looks set to review its agency arrangements as a result of an extensive internal review of its marketing operations. Elizabeth Fagan, former managing director of The Link, has been scrutinising the marketing spend of the group’s brands (MW July 28), which, apart from the telecoms retailer, include Currys, […]
JWT has created a television and outdoor campaign for Vodafone to promote the company’s new mobile TV service. The TV ads break on November 21, with the outdoor campaign following from the beginning of December. A poster campaign will also run on the London Underground from December 16 to 29. OMD handled media planning and […]
Bic has appointed London-based agency Pulse to its creative roster following a review of its UK advertising account. The razor and biro manufacturer handed Pulse the business, thought to be worth around &£1m, following a pitch against four other unnamed agencies (MW 20 October). Pulse joins Bic’s roster agencies Endacott Marketing and Marketing Edge, both […]
The Observer is launching a fashion monthly magazine.
All Response Media Digital has been appointed by holiday company Page & Moy as it embarks on a digital customer acquisition campaign.
Lycos.co.uk has signed a deal with Contactmusic.com making the music site’s content available to Lycos users. Contactmusic provides news, trailers, film reviews, new music, computer games and chat rooms. Lycos Europe operates a European network of sites in eight languages.
Vincent Bolloré had increased his stake in Aegis to just under 25 per cent as Marketing Week went to press. Owning a quarter of the media buying group gives Bolloré a blocking minority in the company.
BSkyB has appointed Beattie McGuinness Bungay to handle the £8m account for its flagship channel Sky One, after dropping Wieden & Kennedy from the roster following disagreements over creative work.
Lastminute.com has appointed Big Al’s Creative Emporium to work on a £3m integrated campaign, which will break early next year.
Television company Match Day Media is launching a music channel that enables the music industry to target football fans. In a joint venture with download site TuneTribe.com, the in-stadia broadcaster plans to air “micro” music shows on the network of plasma television screens its runs in 15 football club grounds across the UK. The shows […]
UK search marketing experts continue to blast Google over the search engine company’s decision to scrap agency commission in favour of performance-related payments from January 2006. Andy Atkins-Kruger, president of the Search Marketing Association UK (SMA UK), slammed Google for its lack of consultation on the issue and the speed with which it plans to […]
Online comparison and switching service uSwitch. com is running a major pay-per-call campaign through digital marketing network MIVA. The campaign, which breaks on November 16, will encourage people to call the freephone number for uSwitch.com’s call centre. The site offers consumers price comparisons on services including gas, electricity, home telephone, broadband and digital TV. Pay-per-call […]
The introduction of Chip and PIN security systems in the UK retail sector has apparently led to an increase in online fraud. The Association for Payment Clearing Services (Apacs) says “card” not present’ fraud (including online, telephone and mail) grew 29 per cent to hit &£90.6m in the first half of 2005, compared with &£70.2m […]
Yahoo! is spending $500m (£288m)to take full control of its operations in South Korea, France, Germany and the UK.
Time Warner is understood to be mulling the future of its AOL online division. The two options believed to be under consideration are a joint venture with Microsoft or a sale to Google. Yahoo! may also have had discussions about a possible bid for AOL.