Month: November 2005

News International poised for magazine launch

Marketing Week

News International is poised to launch the monthly Sunday Times-branded home improvement insert, Inside Out, onto the newsstands in February 2006. Camilla Rhodes (pictured), the former managing director of The Sun and News of the World who was placed in charge of News International’s magazine publishing division in September, is also recruiting teams for four […]

IPC rejigs senior roles in women’s magazines

Marketing Week

IPC Media has made two key appointments within its IPC SouthBank division, which is responsible for its portfolio of women’s magazines. Glenda Marchant has been promoted to publisher of fashion magazine In Style. She replaces Matt Downs, who was made director of IPC corporate key accounts last month. Marchant was previously advertising director of the […]

Big brands back LTA youth scheme

Marketing Week

The Lawn Tennis Association has signed up Adidas, Powerade and Fossil to sponsor a new scheme aimed at attracting young people into tennis. The brands will all back Raw Tennis, an initiative designed to get 10- to 18-year-olds playing the game. Details of the individual deals remain unclear, but it is understood that Adidas will […]

Coke eyes Red Bull with launch of still energy drink

Marketing Week

Coca-Cola GB is launching a still sports energy drink next year in yet another attempt to steal a march on Red Bull’s market domination in the sector. It has already applied to register the trademark name Voltage in the hope of stealing some of Red Bull’s category market share. The launch is expected next year. […]

Npower battles for custom with energy-saving device

Marketing Week

Npower is to offer new customers a free device that it claims saves energy and money, as the battle for customers in the energy sector hots up. The Electrisave monitor will be given to customers signing up to npower. The utility company says the move is part of a strategy to encourage consumers to monitor […]

Woolworths poaches head of brand from Mothercare

Marketing Week

Woolworths has appointed former Mothercare business development head Tony Holdway as head of brand communications. Holdway will have day-to-day responsibility for all above- and below-the-line marketing. He will lead a team of 26 marketers and report to Woolworths marketing director Stephen Robertson, who has a seat on the retailer’s board. Holdway has replaced Mark Trinder, […]

ASA bans ‘untruthful’ Oyster/ Travelcard comparison poster

Marketing Week

A Transport for London poster ad for Oyster travel card headlined “Blue is the new pink” has been banned by the Advertising Standards Authority (ASA) for misleading the public. The poster shows a one-day Travelcard and an Oyster card and says: “Faster Smarter Easier Oyster”. The advertising watchdog says the poster is misleading because unlike […]

EasyMobile picks former Orange chief for top job

Marketing Week

Former Orange and Virgin Mobile marketer Mike Lewis has been appointed as sales and marketing director at easyMobile. He replaces Sandy Munro (pictured), who left the company last month (MW October 13). Munro’s departure, and that of chief executive Frank Rasmussen, came amid reports that the mobile virtual network operator is struggling to attract customers […]

Body Shop poaches Allied Domecq social policy director for CSR role

Marketing Week

The Body Shop is creating a global corporate responsibility role to promote ethical values throughout founder Anita Roddick’s worldwide network. The skin and body care retailer has poached Allied Domecq director for social and environmental policy Jan Buckingham to fill the newly created position of director of global values. She will join the Body Shop’s […]

Lottery Commission courts international bidders for licence

Marketing Week

The Lottery Commission is targeting potential lottery operators in the US, Far East and Australia as it seeks to attract bidders for the new licence. Speaking at the launch of the statement of main principles document, which outlines the bid process, National Lottery commissioner Robert Foster said that the body, which is being advised by […]

Ann Summers opening concession in Croydon

Marketing Week

Ann Summers is opening its first concession at Allders in Croydon, Surrey as part of its expansion plans. The retailer of lingerie and sex toys recently unveiled its first superstore in Cardiff, and is also set to boost its Spanish operation.

Cascaid scoops 8m World Emergency Relief DM brief

Marketing Week

International development charity World Emergency Relief (WER) has appointed Cascaid to handle its 8m direct marketing business. The charity specialist was appointed following a four-way pitch. It is understood that incumbent Euro DM did repitch for the business. WER supports 86 programmes in 25 countries around the world. Public donations are its primary source of […]