Philips isn’t a brand you would instantly associate with the digital age, but its ‘Sense and Simplicity’ global brand campaign could change how it is viewed It’s hard enough being a consumer in this category right now, but spare a thought for those responsible for bringing such wonders to market. You would need the wisdom […]
Over the past 20 years, the battle for supremacy between Coca-Cola and Pepsi has resulted in the launches of numerous brand extensions. In combating decline in the fizzy drinks market, are the cola giants wise to rely on new variants to protect market share? By Mark Choueke Drink Coca-Cola. Coke Is It. The Real Thing. […]
M&C Saatchi has won a major slice of insurance brand Direct Line’s £35m creative account from incumbent Clemmow Hornby Inge (CHI) just a year after it won the account.
Procter & Gamble is investing £5m in the launch of a Fairy-branded fabric conditioner in a bid to win share from the market leader, Unilever-owned Comfort.
Allied Bakeries is launching a major revamp of its flagship bakery brand Kingsmill, starting on November 9 with a &£3m push of premium range Kingsmill Gold. The revamp will introduce a new look for Kingsmill products and new recipes. Kingsmill Gold will have clearer packaging to make it easier to position the range on shelves. […]
O2 has put an end to months of speculation by agreeing a £17.7bn takeover offer from Spanish telecoms giant Telefonica. But rather than breathe new life into the brand, some people believe the mobile operator’s new owner may strangle it.
An ad for Mazda featuring lingerie-clad mannequins showing signs of sexual arousal has been cleared by the Advertising Standards Authority (ASA) after it provoked over 400 complaints. Created by JWT, the ad showed a dummy hitch up its negligée as it rode in the back of the car and at the end of the journey […]
JD Sports has handed marketing director Steve White the task of overseeing its Allsports stores, following its &£18m purchase of the beleaguered retail chain this week. White has headed marketing for JD Sports shops for more than a year. He was previously marketing director of parent company John David Group’s fashion unit, and prior to […]
Food Brands Group is launching a range of upmarket functional soft drinks that claim to offer consumers nutritional benefits and “detoxing” properties. Simply Mega will be launched later this month. The non-carbonated soft drinks contain natural ingredients that are thought to offer health benefits to consumers. The food and drink manufacturer claims that the drinks […]
General Motors might consider using Mark Twain’s famous line “rumours of my demise are greatly exaggerated” as its new strapline. Amid well-publicised financial problems, the once-mighty company is about to be overtaken by Toyota as the world’s biggest car maker. Toyota is expected to announce in a new business plan next month that it aims […]
HMV is building on its “Top Dog” campaign to entice more customers to do their Christmas shopping in its UK stores. The music and entertainment retailer has signed an exclusive deal with EMAP to distribute 1.2 million Christmas catalogues with Heat and Closer magazines in an attempt to attract women shoppers into particular stores. The […]
Vauxhall’s decision to use four people with no advertising experience to create a cinema campaign (MW last week) represents a “new way of thinking”, according to marketing experts. The General Motors-owned marque set up the VX Collective last year to bring together new talent from the worlds of art, design and music. It allows the […]
Ofcom is believed to be favouring a “softly, softly” approach to reforming rules regulating product placement, following talks held ahead of a consultation earmarked for later this year. The move has been welcomed by the television industry. The independent regulator is launching a consultation on product placement before Christmas, but has been holding informal talks […]
WCRS has won the £15m advertising account for Bulldog Communications, the Cable & Wireless-owned telecoms company.
The British Library has appointed Masius to promote a new facility designed to help entrepreneurs and small businesses develop and market new products. It is the first time the library has appointed an advertising agency to promote its services. The campaign, which will break in March next year, is being funded by a &£1m grant […]