Philips promotes Cool Skin shaver range with viral ad and site for ’15-blade’ razor
Marketing WeekPhilips is promoting its Philishave Cool Skin gel-lubricated electric shavers with a Gillette-style viral video that pokes fun at rival manufacturers’ obsession with multiple-bladed razors. The video starts by trumpeting the benefits of a revolutionary new razor system, the Quintippio, with 15 extra-large blades – but the male model takes a long look at the […]