The decision by Gap not to advertise on TV this Christmas shows the changing face of fashion retail in the US as the old guard struggles to see off new rivals Last week, Gap announced that it had failed to meet even the low expectations of most investors and analysts, with a gloomy set of […]
P&G wants a major presence in the dishwasher detergent sector, but will its ‘gentle’ Fairy stand a chance against the leader Finish? asks Barny Stokes
Black and Asian groups have a huge influence on modern youth culture, yet this is rarely reflected in communications planning. Marketers need to understand them to break through to young people Recently Sony launched the first viewer-led, interactive drama series, called Dubplate Drama, aimed at the elusive 16- to 24-year-old age group for its PlayStation […]
Modern consumers demand a choice of shopping channels, but they all like to make their choice from an old-fashioned paper catalogue, says Richard Roche Alice Beer, formerly of the BBC’s Watchdog show, is on the offensive on behalf of the Direct Marketing Association, explaining the virtues of the DM industry to consumers and promoting a […]
Gaining access to the wealthy, the poor or minorities is difficult for market research purposes, as without the right location, timing and incentives, response levels will be low, says Alicia Clegg But what if you are trying to reach wealthy consumers with a hectic social diary, or business leaders for whom time is, quite literally, […]
Tequila/London has emerged from its controversial merger to claim top spot in this year’s survey, as marketers see the benefits of its multi-disciplinary expertise – this year’s trend. By David Reed If observers from within the agency world were to be believed, this was most definitely not Tequila’s year. It began with the TBWA/GGT merger, […]
When the local council swoops on every house in search of tax-raising home improvement, the DIYer will smirk at every unbecoming ‘feature’ in his castle For years, we DIY botchers have borne our scars with fortitude, each a poignant and tender reminder of a job half-done. We have withstood the whips and scorns of angry […]
PepsiCo is planning to significantly increase the marketing spend and activity for cereal and snacks brand Quaker next year. It is understood that PepsiCo plans to put the brand at the centre of its strategy to develop healthier products. The company is thought to be planning to extend its range of snack and cereal products […]
Unilever UK Foods is reviewing the advertising account for iconic snack brand Pot Noodle as part of its plans for a &£10m reinvention of the brand. It is understood that the Anglo-Dutch food giant has briefed incumbent agency HHCL United and two other Unilever roster agencies, thought to be Bartle Bogle Hegarty and Mother, to […]
Former Ogilvy Group chairman and chief executive Paul Simons has finalised the launch of marketing services group Cagney, which will be floated on the Alternative Investment Market next month. The holding company – an anagram of “agency” – consists of advertising shop Walsh Trott Chick Smith, promotional marketing specialist Cubo, public relations business The Media […]
Love, the Manchester-based creative agency, is believed to have scooped the £2m Yorkshire Tea account following a competitive pitch.
It seems marketers are drawn to a dynamic brand as much as anyone else. The results of the Marketing Week/Michael Page Marketing Top Employer Survey show that many in the industry dream of working for sexy young companies rather than corporate giants. By Ian McCawley
You’re quite right to note that, as operator of the National Lottery, Camelot has a minimum marketing spend set for it by the regulator, the National Lottery Commission (Lottery Commission courts international bidders for licence, MW last week). You’re also right that in 2004/5 that was calculated at about 1.5 per cent of total sales; […]
Please have some sympathy for media owners; the constant struggle to deliver ever increasing “value” for agencies and advertisers, while maximising the effectiveness of their campaigns is not an easy task (MW October 13). Chrysalis’ Don Thomson argued that it is by reducing ad clutter that we can ultimately deliver greater advertising standout, rather than […]
In a recent article, Marketing Week announced the win by WCRS of the Bulldog advertising account (MW November 3). This is obviously great news. In the article you implied that Dave, the branding agency, is also working with Bulldog. This is not the case. Although Dave has worked with Bulldog in the past, we have […]