EDF Energy to sponsor Natural History Museum ice rink
Marketing WeekEDF Energy is sponsoring the Natural History Museum’s first outdoor ice rink, which will open this week until the middle of January.
EDF Energy is sponsoring the Natural History Museum’s first outdoor ice rink, which will open this week until the middle of January.
Kerrang! magazine has launched a monthly podcast service that will showcase new music, news and interviews.
Cobra, the beer brand, has extended its sponsorship of ITV2 and ITV3 movies to new digital channel ITV4. The deal, which runs for a further 12 months, is worth &£1.2m.
The BBC has warned ‘digital refusniks’ that it is planning to withdraw channels gradually, starting with BBC2 sometime before 2012.
The Direct Marketing Association (DMA) has launched a charm offensive fronted by former BBC Watchdog presenter Alice Beer, in an attempt to change people’s perceptions of the industry. The campaign launches this week and sees Beer interviewed on BBC and ITV. She will also appear on dedicated website mydm.co.uk, which features the DMA’s new consumer […]
JWT is poised to scoop the £11m advertising account for Boots’ consumer brands, once Reckitt Benckiser’s £1.9bn acquisition of Boots Healthcare International goes through.
The Home Office is launching an ad campaign in a bid to make students more aware of crime. The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will include radio spots and six-sheet posters, and will also target bars and student unions. The ads break this month and will focus on helping students avoid theft. It […]
Beechwood has been handed the integrated advertising account for Swedish telecoms company Tele2. The agency won the business following a pitch that began in September (MW September 15). It is understood that Beechwood will produce outdoor and press advertising for Tele2, as well as a direct marketing campaign. Tele2 had no retained agency in the […]
Doner Cardwell Hawkins has been appointed by Travelodge to develop a £4m advertising campaign for 2006.
Waste & Resources Action Programme, the government-funded body for recycling, is looking for a media and creative agency for its £10m business.
FCB has scrapped the role of Scott Hollingsworth, chief executive of Europe and Middle East, as part of a global restructure.
Grey London has created a £1.
RPM has been appointed by Diageo to handle an experiential promotion campaign for Smirnoff Experience music events. The agency won the business following a pitch against Sledge, Exposure and incumbent KLP.
WWAV Rapp Collins London has created an outdoor and press campaign for British Gas inviting Londoners to switch to green electricity. The campaign, which breaks next week, features the strapline ‘It won’t cost the earth.’
Gyro International has been appointed by Moss Bros to support the company’s extensive UK expansion plans. Moss Bros will be opening new stores across the UK next year, and Gyro has been charged with getting people into the new outlets.