Month: November 2005

Revived Red Letter Days seeks agency ahead of rebranding

Marketing Week

Gift voucher business Red Letter Days is looking for an advertising agency to overhaul its image and help it relaunch after coming out of administration. The experience company’s newly appointed managing director Stuart Henry says he wants to re-establish the brand in the public eye and develop the company’s marketing operation. Henry, who was Orange […]

Miles Calcraft to merge with How

Marketing Week

Miles Calcraft Briginshaw Duffy is to merge with How after the smaller agency started up, following a breakaway from FCB in April last year. The move will bring the &£8m Waitrose business – How’s biggest client – to Miles Calcraft, along with its existing ten staff. Creatives Ken Hoggins, Chris O’Shea and Mark Wilson will […]

ASA investigates ‘bad taste’ Burger King advertisement

Marketing Week

The Advertising Standards Authority (ASA) is investigating an ad for Burger King featuring a cow wearing a BK-branded blanket. The ASA has received 70 complaints about the “&£1.99er”ad for the chain’s freshly baked baguettes, in which the cow appears behind a folk singer in a field. Viewers have complained that the ad is cruel and […]

Levi names new marketing chief amid restructure

Marketing Week

Levi-Strauss has made sweeping changes to its European operations as it looks to consolidate its premium repositioning and make gains in the lucrative women’s market. The denim brand has also announced a replacement for European marketing director Sue Chidler and promoted brand president Kenny Wilson to a sales-based role. The European organisation will be divided […]

Risqué ad for Lastminute banned by TfL

Marketing Week

A lastminute.com poster ad featuring a model wearing a pair of edible bikini bottoms has been banned by Transport for London (TfL). The ad, created by Big Al’s Creative Emporium and the lastminute.com in-house creative team, was due to be displayed at London Underground poster sites as part of an integrated Christmas campaign by the […]

Eurocamp appoints Ruth Start

Marketing Week

Eurocamp has appointed Ruth Start as UK head of sales and marketing, with a remit to increase internet sales for the European mobile home and camping holiday operator. The role was created in a marketing restructure earlier this year.

Nokia appoints Hamid Raja

Marketing Week

Nokia has appointed Nike UK retail director Hamid Raja as its first director of retail distribution and marketing, to spearhead the multi-million pound global launch of its ‘experience centre’ concept.

Nissan appoints Justin Alias

Marketing Week

Nissan has appointed Renault UK commercial operations manager Justin Alias as marketing director. He replaces Paul Wilcox, promoted to vice-president of marketing for Europe last month.

Unilever appoints headhunter

Marketing Week

Unilever has appointed a headhunter to start a global search for a new chairman. The Anglo-Dutch consumer goods giant has asked recruitment firm Egon Zehnder to start looking for a replacement for Anthony Burgmans, who is due to step down in 2007.

Vodafone revenues rise

Marketing Week

Vodafone’s revenues rose nine per cent to £18.3bn for the six months to September 30, but pre-tax profits slipped 9.5 per cent to £4.1bn, mainly because of the sale of its Swedish business.