Y&R in Australia
Marketing WeekY&R in Australia is understood to have won the advertising business for telecoms company Telstra’s flotation – likely to be the largest in the world this year.
Y&R in Australia is understood to have won the advertising business for telecoms company Telstra’s flotation – likely to be the largest in the world this year.
Yell has started a review of its £20m ad business after parting company with incumbent Abbott Mead Vickers.
Omnicom has appointed Interbrand chairman and chief executive Chuck Brymer as president and chief executive of DDB Worldwide, following the death of former president and chief executive Ken Kaess last week. Brymer’s role at Interbrand will be filled by the agency’s London chief executive, Jez Frampton.
Stelios Haji-Ioannou has slammed Orange’s court case against his easyMobile venture as “spurious” while claiming his service offers consumers a better deal, ahead of a court hearing on November 20.
Ribena is to launch a ready-to-drink Blueberry Ribena Really Light, supported by a £1.5m advertising campaign . Targeting young adults, the variety will be available in 500ml bottles from the end of the month.
It is understood that Heinz has started a consultation with the team, which is thought to include up to six members of staff, about their future with the company. No staff are believed to have left so far. Heinz is thought to have started a consultation before the &£470m acquisition was referred to the Competition […]
Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing Plannin
Alfa Romeo’s first TV campaign for its Brera model breaks this week ahead of the car’s weekend launch. The ad is Krow’s first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9).
Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey. The two-year study by CNW Marketing Research has found that when the total cost to the environment is calculated, including factors like production and recycling of batteries and electric motors, some hybrids actually come second to […]
Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand’s commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing.
Britvic is adding two flavours to its “better-for-you” carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear.
TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle. The campaign is aimed at people who enjoy learning about medieval life but are put off by the conventions of stuffy, uninvolving “historical” attractions. Called “Trailer”, the ad was filmed entirely on location at Warwick Castle, […]
Domino’s Pizza has signed up England striker Michael Owen to star in its television campaign supporting the launch of its Football Fanatic pizza.
Forced into action over Thepool.com’s controversial ads, the Government is keen to show it can protect the young from gambling’s lure while allowing companies – and particularly the National Lottery, with its Olympics obligations – to develop
New pension legislation comes into force this week – but as financial watchdogs warn that many young people are neglecting their retirement plans and the economic pressures on them mount, will the new rules be enough to bring them back from the brink? Asks Catherine Turner A-Day, the biggest pension shake-up in the UK for […]