Product:Calon Wen Organic Milk Co-operative People behind it: Name:Roger Kerr and Iwan Jones Calon Wen means “White Heart” or “Pure Heart” in Welsh, and is the name of the first milk to be successfully launched in a plastic bag in the UK, and the organic dairy co-operative that produces it. Managing director Roger Kerr and […]
Product: Guinness Red People behind it: Name: Syl Saller, Liz Finn and the Diageo innovation team Liz Finn (right) joined Diageo from brand consultancy Dragon International as GB head of innovation last year, reporting to Syl Saller, global innovation director. Diageo has a long track record in innovation – it has launched more than a […]
Food and clothing sales received a boost last month as the UK recorded the warmest May on record. A 3.5% increase in total sales volume between April and May has been welcomed by retailers but they remain cautious about the economic outlook. The figures, released by the Office National Statistics today (June 19) show growth […]
Microsoft has bought US interactive TV company Navic Networks in a bid to drive new advertising revenue. Navic delivers and measures interactive TV campaigns. The addition of Navic will allow Microsoft to offer digital advertising both on and offline. Navic will now become a wholly owned subsidiary of Microsoft and will join Microsoft’s Advertiser and […]
Car adverts on billboards will have to include information on fuel economy and carbon emissions by the end of this week. The move comes after pressure from lobby groups forced the Department for Transport (DfT) to revise its guidelines. The changes means the DfT has closed what was effectively a loophole in its advertising guidelines. […]
The Mail Online, the website for the Daily Mail and Mail on Sunday, has leapfrogged Telegraph Online and long-term market leader Guardian Unlimited to become the most-read newspaper website in May, according to the latest ABCe figures. The figures show that Mail Online has knocked the Telegraph into second place after it ousted the Guardian […]
Schwan’s Consumer Brands has appointed Manchester-based CheethamBell JWT to handle the advertising for its Chicago Town pizza brand. It is not know if incumbent TBWA/Manchester was involved. CheethamBell JWT Manchester will now handle the advertising for the portfolio of brands in the range, which includes Chicago Town Individual Dish Pizza range and the Chicago Town […]
Orange has unveiled “I Am” as its new strapline as part of a multi-million pound advertising campaign. It is understood that the mobile operator will spend £10m next month launch the new positioning, which breaks on July 5. The advertising, which has been created by Fallon, will include TV, radio, print and posters. It aims […]
British Airways head of marketing and distribution for British Airways Tiffany Hall is leaving the airline to “explore other opportunities”. Hall has been at BA for nearly 20 years and held a number of positions. She also manages the British Airways Holidays and Air Miles subsidiaries. BA has confirmed Hall’s departure but says there is […]
Sony Ericsson has launched a “landmark” advertising campaign starring more than 30 tennis players to support its association with the Women’s Tennis Association. The ad, which was launched yesterday (June 18), will break in 75 countries over the next 18 months. The mobile operator says it is the “single largest commitment to promote the Sony […]
Martin Jones, director of advertising at the AAR, is stepping down in December after 12 years in the role. His responsibilities will be taken over by AAR managing director,†Paul Phillips, in early 2009. Jones, a former news business director at JWT, will remain a non-executive director and shareholder of the intermediary after his departure. He […]
Paramount Comedy has appointed Karmarama to its 5m advertising account following a pitch. The agency will also oversee a refresh of the comedy channel brand, which will launch later this year.
Freeview, the free-to-air digital TV service, is reviewing its 5m advertising account less than a year after it appointed Delaney Lund Knox Warren & Partners. It is understood that three undisclosed agencies are involved in the pitch and a decision is expected imminently.
Yahoo! is launching a major push behind its Yahoo! mail service, starting with a new domain main. Ymail.com, which will launch on June 19, aims to bring in new users and drive advertising revenue. The internet company says the launch follows research that showed that new users were not signing up because they could not […]
For Mates to mount a serious challenge to market leader Durex, it needs to reposition itself as the condom of choice for teenagers. Kate O’Flaherty learns that sponsorship, not advertising, is the key