The Association of Train Operating Companies is looking for an advertising agency to carry out a high profile campaign to encourage off-peak travel. It is understood to have submitted a brief with a view to appointing an agency ahead of new rules on off-peak ticketing rules that will come into effect in September. ATOC is […]
Charities and direct-action groups have long since lobbied against organisations they feel are plundering the Earth’s resources or failing in their social responsibilities, but a trend is emerging of ambushing those companies’ mouthpieces – their advertising and communication agencies. Such activity looks set to escalate as canny charities realise the potential for increased media exposure, […]
Iris Experience has been appointed by Italian coffee company Lavazza to spearhead marketing activity around new product launches in September this year. The experiential arm of integrated agency Iris won the business following a pitch against Haygarth, Toggle and Spinnaker. The account had no incumbent agency. David Rogers, home sales and marketing director for Lavazza, […]
TalkSport Magazine has appointed The Grout Eccles Partnership as the marketing agency for its launch in the next three months. Grout Eccles will work with the digital magazine, which is an extension of the national commercial radio station, to raise awareness of the launch and build the brand. The agency will develop a campaign that […]
Nokia has poached Sony Ericsson sponsorship chief Dean Taylor to head its sponsorship division. He took over the newly created role this week. His appointment is part of a new push by marketing director Will Harris, following the success of Nokia’s tie-up with Channel 4 music show, The Nokia Green Room. His remit will cover […]
An ITV plea for “more flexibility” in advertising minute rules has been challenged by rivals and media agencies who do not believe it will help the industry. In a speech at the Royal Television Society last week, Rupert Howell, ITV managing director of commercial and brand, called for more flexibility around advertising airtime, claiming restrictions […]
Big Brother has already stirred up controversy in its first week following a raft of complaints about its “ageist, homophobic and sexist” sponsorship idents to the advertising regulator. The idents, which primarily promote Virgin Mobile but also support other Virgin Media services, are a series of documentary-style vignettes showing “normal people” using Virgin services for […]
Sport Media Group is planning to launch sampling campaigns at this year’s summer music festivals, to boost promotional activity behind the Daily Sport. The push comes after the Daily Sport suffered the biggest fall of any of the national dailies, down 10.54% month-on-month to 85,043, according to the Audit Bureau of Circulation’s latest figures. The […]
Puma has signed a deal with online game Football Superstars for its products and branding to appear in the game. CyberSport, which is launching the game, says it is the first of a number of deals it hopes to sign before the game goes live in September. Football Superstars, a “massively multiplayer online game” (MMOG), […]
When Orange chief Tom Alexander outlined his strategy for the com-pany, it came as no surprise that customer service was at the forefront of his plans. Retail, another area of strategic growth, is already being utilised by brands such as O2 – which is all too aware of how easy it is for companies to […]
There are at least two ways of viewing the sale of natural cereals maker Jordans to multinational food conglomerate ABF. On the one hand, it is about a mid-size family business which, though hugely successful over 36 years in surfing rapidly-changing food trends, now appears to have reached the limits of its organisational capability. The […]
Health is a big issue for today’s consumers. Marketers need to provide them with trustworthy information without coming across as ‘nannies’
Increasingly sophisticated technology is being used to capture data about exhibition visitors. But Jo Anne Flack discovers that this counts for nothing if the information is not used intelligently
To better engage with consumers, brands are going mobile. But to ensure the success of any experiential activity, time and effort should be invested at the planning stage. By Ian Whiteling
The movement of David Camerons hair parting reflects his indecisiveness perhaps a survey would indicate which position has the widest appeal?