Selling the web to advertisers
Marketing WeekWith newspapers online content growing in stature, the next challenge is to sell multimedia exposure to advertisers, says Dominic Carter
With newspapers online content growing in stature, the next challenge is to sell multimedia exposure to advertisers, says Dominic Carter
Britvic has handed the advertising for Tango and J2O brands to Bartle Bogle Hegarty without a pitch. The account was previously handled by CHI & Partners.
At a recent media conference, two questions from the audience really set me thinking. “Why does the internet command a much bigger share of ad expenditure in the UK than anywhere else in the world?” was the challenge from the floor – with the logical follow-up question then being: “Is the UK likely to stay […]
Collapsing sales of sports utility vehicles are a sure sign that the era of cheap, guilt-free motoring is at an end. But the big question for manufacturers is how they fill the gaping hole blown in their profits by the decline of the high-margin off-roaders. Figures out last week showing sports utility vehicle sales in […]
Max Mosleys sado-masochistic session, allegedly Nazi-themed, with five prostitutes in a Chelsea brothel/dungeon, may have tarnished his personal standing and undermined the credibility of the Federation Internationale de lAutomobile, motorsports ruling body. But there is little to indicate that the sports commercial interests might suffer as a result.
The British Government will not agree to a new European Union Directive that allows product placement on TV, according Culture Secretary Andy Burnham. He told the Convergence Think Tank the move would “contaminate” programming. Burnham (pictured) made the comments today (June 11) in a speech to the Government’s Convergence Think Tank. He added that the […]
Nissan Qashqai, the Sunderland-built model launched last March, has overtaken the Honda CR-V to become the UK’s biggest-selling sports utility vehicle, according to a leaked analysis based on the latest sales figures. Qashqai has bucked the trend of plummeting SUV sales with a 10% rise in May, backed by a substantial advertising campaign created by […]
Following the fiasco surrounding the design of the logo for the London 2012 Olympic Games, the organising committee is considering running a public competition to design the mascot for the event. A London Olympic Games Organising Committee (LOCOG) spokeswoman says a “competition of some kind is an option”, but that a decision has not yet […]
Royal Mail is understood to be asking senior marketers to re-apply for their jobs as part of major review of its marketing team. It is believed that the postal operator is reassessing its structure and is looking at senior roles, which will include brand marketing director Tom Hings and senior campaigns development manager Andrew Hammond. […]
The Government is set to form a partnership with the Advertising Association in its fight against the obesity crisis. It is the first time that industry stakeholders will get a voice to influence any new Government policies on food advertising. The move comes almost a year after the Ofcom rules banning advertising of products high […]
Orange has appointed former Virgin Media executive Steven Day as its chief marketer as part of chief executive Tom Alexander’s major restructure of the mobile operator. Day is seen as the final piece in the jigsaw for the revamped brand. Day, who moved from Virgin with Alexander, was previously chief of staff and culture at […]
The Random House Group, the publisher, has appointed Jonathon Davis, former Sony BMG vice president of digital marketing, to the new role of digital publisher. Davis will be responsible for developing and rolling out digital publishing projects for the publisher’s authors, imprints and series brands, across all digital platforms. His appointment comes at a time […]
Werther’s Original, the butterscotch sweet brand, is supporting the launch of its sugar-free variant with a campaign targeting slimmers. It aims to increase awareness of its low calorie product with diet-conscious consumers. The campaign will launch in Weight Watchers and Slimming World magazine later this month. It will include editorially-led pieces that will focus on […]
Silverjet, the beleaguered business-class only airline, has been acquired by Swiss investment group Heritage just over a week after it went into administration. Heritage completed the deal through Ireland-based investment vehicle registered, Kingplace, and is understood to have paid a nominal price for Silverjet. Heritage plan to relaunch the airline’s services. It is unclear whether […]
Stephen Whyte, the former McCann Erickson chief executive, is joining headhunting company JCA Group as partner. Whyte will join the group next week. It is thought that Whyte is joining the headhunter to strengthen its advertising and marketing services teams. Whyte left McCann Erickson in January this year without a job to go to, ruling […]