Month: June 2008

Soft drinks industry lays out green strategy

Marketing Week

The British Soft Drinks Association has unveiled the industry’s long-term sustainability strategy. Its objective will be to reduce the industry’s impact on the environment. The four key areas of focPaul us are climate change, waste and packaging, water and transport. The objectives have been made in line with the Government’s Food Industry Sustainability Strategy, as […]

Live gaming to launch on Nuts TV

Marketing Week

NetPlay TV, the interactive gaming company has entered a strategic partnership with Turner Media Innovations (TMI). The deal will see NetPlay TV Supercasino games broadcast on Nuts TV. NetPlay TV will broadcast its Live roulette and Live BlackJack formats on the channel from 12.30am until 3am on Friday and Saturday nights from this weekend. NetPlay […]

Tesco sales up 14% in first quarter

Marketing Week

Tesco has reported a 13.7% increase in group sales for the 13 weeks ending May 24 driven by higher fuel prices. It has also revealed that total sales in the UK grew by 9.4% over the period. In the UK, excluding petrol and new store openings, sales in the first quarter were up 3.5% but […]

Alliance Boots reports solid first year

Marketing Week

Alliance Boots, Britain’s biggest pharmacy group, has reported strong profits for the year to the end of March as it continues the integration of its Boots and Alliance chains. The results, its first since the merger last year, show a 20.3% year-on-year increase in trading profits to £771m. It has seen solid revenue growth across […]

GMG appoints station chief for Smooth

Marketing Week

Guardian Media Group Radio has appointed Paul Fairburn as station director for its flagship London station, 102.2 Smooth Radio. He takes over the role on June 23. He replaces Stuart Taylor, who has been promoted to deputy chief executive and group commercial director of the radio group. Fairburn, who was previously director of digital platforms […]

Stella Artois to sponsor Zeppelin

Marketing Week

Stella Artois is understood to be sponsoring the world’s largest Zeppelin site. The Zeppelin, which is 75m long, has been renamed as The Star Over London for its launch this week. The 40m by 60m site ad will run throughout July and August and will cruise between Chelsea Harbour and Canary Wharf at a height […]

Samsung names ex-Motorola man as marketing head

Marketing Week

Samsung Mobile has appointed former Motorola marketer James King to head its UK marketing division. He will take on the role from July. King replaces Susan Land, who left the company in February to join Nokia (MW February 28). King will report to newly appointed Samsung UK general manager Derek Williamson. He will be responsible […]

UK ad spend growth speeds up

Marketing Week

Advertising expenditure in the UK rose by 4.2% year-on-year in 2007 to 19.4bn, according to figures published today (June 9) in the Advertising Association’s Advertising Statistics Yearbook 2008. This compares to annual growth of only 0.7% in 2006.

Mirror Group introduces online research community

Marketing Week

Mirror Group is launching an online research community in a bid to tap into readers’ views on advertising and editorial content. The initiative will tie-in with its existing reader panel, which launched in 2003. The Mirror Mouthpiece website will combine forums, net chats, product ratings, polls and blogs, allowing readers to interact with each other […]

Social networking drives rising internet use

Marketing Week

Social media sites are continuing to demand the lion share of online users’ time, according to new figures from Nielsen Online. British people spent 4 billion minutes on consumer generated content sites in April, up 47% year-on-year. Entertainment sites are also demanding an increasing amount of users’ time reporting an 8% rise to 6.8 billion […]

Birmingham Bullring launches TV ad

Marketing Week

The Birmingham Bullring is launching a TV ad to underline its credentials as a major shopping destination. The work, created by Isobel, will be followed later this year with autumn and Christmas campaigns. The work builds on its existing positioning that “life’s more exciting at the centre”, and shows summer activities such as kite flying, […]

The Sun bucks falling circulation trend

Marketing Week

The Independent has suffered the most far-reaching fall in the month-on-month and year-on-year circulation figures, while The Sun has continued to do well, according to the Audit Bureau of Circulations (ABCs) figures in the six months to May. The Independent saw a 1.19% dip month on month, but was also down 3.4% to 243,435 year-on-year. […]

Swiss company in talks over Silverjet

Marketing Week

A Swiss investment company is understood to have made an offer for business-class only airline Sliverjet. Kingplace, run by Swiss management company Heritage, is thought to have made an offer on behalf of private clients. It is understood that if the deal goes ahead the new owners plan to relaunch the struggling airline, which went […]