Month: June 2008

Philips appoints Consumer Lifestyle MD

Marketing Week

Royal Philips, the consumer electronics company, has appointed Neil Mesher, currently UK sales director, to managing director of its Consumer Lifestyle business in the UK. He replaces Bret Furio, who is returning to the US to run the same division. Mesher, who takes over the role on July 1, has worked at Philips for more […]

National Blood Service launches TV campaign

Marketing Week

The National Blood Service is launching a TV campaign to promote its work and attract new donors. The ads will break on June 9. The three ads show people in everyday scenes who are unaware they will need blood in the next few days. One execution shows an elderly couple strolling along a promenade and […]

ITV chief says ad restrictions limit revenue

Marketing Week

ITV commercial chief Rupert Howell has called for more flexibility around advertising airtime, claiming restrictions are limiting the revenue potential of primetime weekend shows. Media regulator Ofcom is part way through a review of the rules governing advertising airtime.

Football greats star in Ladbrokes Euro 2008 ad

Marketing Week

Ladbrokes, the bookmaker, is launching a 4m campaign tomorrow (June 7) to coincide with the launch of Euro 2008. The new ad features a galaxy of football stars including former Newcastle and Tottenham player David Ginola and Ian Wright.

AOL brings ad business under single umbrella

Marketing Week

AOL is extending its US advertising business Platform A in Europe. The move aims to align the two advertising divisions under the same brand. It will bring its existing European operation such as Advertising.com, Adtech, the ad serving company, affiliate network, Buy.at and the AOL sales team under one umbrella brand. The individual brands will […]

Eurosport milks football fever on Facebook

Marketing Week

Eurosport is launching a Euro 2008-branded Facebook application in a bid to cash in on the tournament. It will allow users to predict the outcome of matches and create leagues to compete with their friends. The application has been trialed on French Facebook, where it has signed up 78,000 users. Eurosport claims it is the […]

John Lewis campaign focuses on stores principles

Marketing Week

John Lewis is launching a new brand campaign to highlight the “principles and approach” that make the store unique. It will also use the store’s Partners in advertising for the first time. The campaign, which was created by Lowe London, will break in two phases from June 12 and the first burst will focus on […]

The Number 118 118 launches London taxi campaign

Marketing Week

The Number 118 118 is launching a London taxi campaign across London to promote its new “ask anything” service. Passengers using the branded taxis will be allowed to ask any question free of charge. The campaign, which will break next week, aims to show the company’s evolution from solely directory enquiries to a general knowledge […]

Sport Media Group buys Front publisher

Marketing Week

Sport Media Group, the owner of the Sunday and Daily Sport, has acquired Flip Media, owner of lads’ mag Front, for £125,000. It also includes film magazine Hotdog and DVD World. The deal aims to strengthen Manchester-based SPMG’s presence in the London market, and it aims to provide cross-selling opportunities for advertisers across the magazines […]

A Formula thats Maxed out

Marketing Week

There is a disturbing parallel between the behaviour of Hillary Clinton and Max Mosley. Both have been driven by extraordinary, some would say deluded, belief in their own destinies into a tenacious promotion of self-interest at the expense of the organisations which have made them what they are. Arguably the strategy has paid off better […]

Eddie Izzard calls on Cocktail to find tour sponsors

Marketing Week

Cocktail Marketing, the partnership marketing agency, has been appointed by Eddie Izzard to find sponsors for his proposed UK stand-up tour next year. It is understood that the tour will not go ahead if suitable partners cannot be found. The agency won the business after a competitive pitch against undisclosed agencies. It is not thought […]

Scope says disabled at risk of violent attack

Marketing Week

Scope, the national disability charity, is launching a campaign to raise awareness of the discrimination faced by disabled people. The campaign launches today (June 6). The advertising, created by integrated agency The Gate, will run in 200 cinemas between June 9 and June 15 during “Time To Get Equal” week and for a month after […]

Ferrovials airport ownership could ‘threaten’ 2012 Olympic success

Marketing Week

Lord Puttnam has warned that Ferrovial’s ownership of seven UK airports, including Heathrow, could threaten the success of the London 2012 Olympics. The peer claims that inefficiencies in the country’s air travel system could result in “absolute disaster”. Speaking at a private dinner, Puttnam suggested that Ferrovial, which revealed refinancing arrangements on the £10.1bn BAA […]