Ofcom, the communications watchdog, has published a code of conduct to stop internet service providers (ISPs) from advertising “misleading” broadband speeds. The code was published today (June 5). Ofcom says 32 ISPs – covering 90% of broadband customers – have signed up to the code. They include giants such as AOL Broadband, O2 home broadband, […]
Carat has retained the 100m pan-European media account for Walt Disney Studios following a final shoot-out against ZenithOptimedia. The review covered Disney business units including Walt Disney Pictures, Walt Disney Studios Home Entertainment and Miramax.
JWT has resigned the account for baby charity Tommy’s after 12 years due to creative differences. It is not known if the charity has already appointed a replacement agency. The charity aim to save babies’ lives by funding research into miscarriages, premature birth and stillbirth. It is aiming to halve the number deaths by 2030. […]
More Than, the Royal & SunAlliance-owned insurance brand, is launching a car insurance product aimed at women. The product, More Than Women Drivers’ Insurance, will rival existing offerings such as the high profile Sheila’s Wheels brand.
The Co-operative is launching a 1.4m press campaign to raise awareness of diverse businesses in its group and the co-operative way in which they operate.
Barclaycard is launching its latest 6m advertising campaign over mobile before it breaks on TV, in what it says marks a major shift in media strategy. Barclaycard is also shunning press advertising for the campaign because it believes television, mobile and online advertising are more effective for the brand.
Electrolux is understood to have retained Lowe to handle its 25m pan-European advertising business. It follows a pitch against Bartle Bogle Hegarty, which handled Electroluxs Zanussi and AEG brands, and BBDO.
Yahoo! Music Europe is relaunching its UK and Ireland site with a new look and improved range of features, such as personalised video recommendations and playlist tools. The site will extend the internet company’s existing partnerships with Universal Music, Warner Music, EMI and SonyBMG, to offer music from the four biggest record labels. Yahoo! will […]
Typhoo Tea has appointed BJL Group to its 4.5m advertising account and has retained ZenithOptimedia to handle media planning and buying. It follows a three-way pitch that did not include advertising incumbent CHI & Partners.
Carl Icahn, the billionaire investor that is trying to oust the Yahoo! board, claims that it deliberately “sabotaged” Microsoft’s bid to take over the internet company. He made the comments in a letter to Yahoo chairman Roy Bostock.
Hewlett Packard is launching a series of family treasure hunts fronted by Olympic swimming champion Sharron Davies. The events are part of its “What Do You Have To Say” campaign. The free events will take place in Brighton on June 14 and in Edinburgh on June 29. They will have clues leading to local landmarks, […]
Chief executive Arun Sarin may have left Vodafone in rude health, but how well will his successor be able to position the mobile phone brand as a communications powerhouse? asks Rufus Jay
The results of this year’s Reader’s Digest Trusted Brands survey are in, showing which brands keep the customers flocking back, which turn them off, and what qualities about a brand engender consumer trust
Howard grates on us, BA dissapoints us, but we trust them. So what makes us traust a brand? asks Victoria Scott
Heineken is planning to launch Strongbow in Europe under a new name later this year. The move comes as the Dutch brewer begins to integrate the Scottish & Newcastle brands it acquired earlier this year into its portfolio. It is not known what the brand name will be for the cider but it is understood […]