New campaign – Scottish & Newcastle UK
Marketing WeekKronenbourg unveils widget ad
Kronenbourg unveils widget ad
VisitBritain marketer Simon Mills has joined the Hong Kong Tourist Board (HKTB) as director of Northern Europe. In his new role, based at the HKTB offices in London, he will be responsible for promoting Hong Kong in the African and Middle Eastern markets as well as Europe. Mills has been with the British tourist board […]
The Advertising Standards Authority’s (ASA) new marketing chief has pledged to help tackle the issue of regulation of green claims in ads. Esra Erkal-Paler will take over the role of director of communications and marketing next week. She was previously director of corporate communications and external affairs for L’Oréal. She replaces Claire Forbes who has […]
Cadbury is aiming to move the Dairy Milk brand more upmarket with the launch of two fruit variants. It also aims to tighten its focus on female consumers. The two variants, apricot crumble and cranberry and granola, contain tiny pieces of fruit and oats and aim to exploit the trend towards better-for-you ingredients as well […]
Virgin Trains will refocus on the leisure market when the long awaited West Coast Main Line rail upgrade is finally completed. Marketing director Sarah Copely says that the completion of the works early next year will lead to a “step-change” in the way the company is able to market itself. At present, engineering work on […]
Elizabeth Arden UK has split its marketing operation following the abrupt departure of marketing director Scott Harvey-Nicholls in February.
Virgin Radio has had a turbulent 18 years with the high-profile sacking of Chris Evans, its then breakfast show host; his equally high-profile unfair dismissal trial; the constant rumours about its future ownership; and the recent defections of senior staff to GCap Media. The stories unfolding inside the station have, perhaps, attracted more attention than […]
Jeyes is extending its Parazone brand with the launch of Weekly Shots, bleach blocks designed to last for one week. It is Parazone’s first product that is specifically targeted at destroying germs in the toilet cistern and bowl.
Camper has appointed Dolce & Gabbana marketer Elisabetta Manzi as global brand director. She replaces Phil McAveety, who has left the footwear brand after two years.
Charity Diabetes UK has appointed Catherine Chin as interim marketing director after the departure of its top marketer last month. Chin took over the role this week. She replaces Mike Hales, director of marketing and individual relationships, and will lead the forthcoming Diabetes Week which starts on June 9. She will also be looking at […]
Sara Lee is seeking agencies to handle the advertising and below-the-line accounts for its Douwe Egberts instant coffee brand. It is understood the review is in its early stages and the company is considering appointing either an integrated agency or group to handle the whole account, or appointing separate agencies to the two pieces of […]
Pot Noodle, the Unilever-owned snack brand, is launching an experiential campaign that will give consumers the chance to “duel” with dwarves. The activity, which also includes sampling, will launch at the Southend Airshow this month and will run throughout the summer. Closer, the experiential arm of Billington Cartmell, has created the campaignThe Gladiator-style duels between […]
Unilever is understood to have appointed Tullo Marshall Warren to handle the below-the-line account for its Lipton Ice Tea brand. The agency, which already works with Unilever on a number of personal care and household brands, is believed to have won the business after a competitive pitch against undisclosed agencies. Unilever is known to be […]
The Department of Healthis talking to advertisingand media agencies about a brief to raise awareness of Hepatitis C.
Draft FCB president Nigel Jones has got a new train set, though some might say a slightly damaged one. But Jones believes he has got what he always wanted in the role of UK group chairman and chief executive of Publicis, an agency network that has recently been limping along. “Publicis is a huge opportunity, […]