Le Coq Sportif to relaunch with international range
Russell ParsonsSportswear brand Le Coq Sportif is set for a UK relaunch in January when it will position itself as a quality apparel brand with a strong sporting heritage.
Month: November 2010
Investec pushes sustainability message
Russell ParsonsInvestec is aiming to position itself as a “responsible” financial services organisation with a campaign that highlights its social investment initiatives.
Royal Mail tool to help produce flexible marketing campaigns
Russell ParsonsRoyal Mail is continuing with its drive to boost commercial revenue through increased use of direct mail with an online tool that it claims will help marketers develop flexible Christmas campaigns.
European spirits makers look to push single responsible drinking message
Russell ParsonsSpirits producers in the EU have moved to demonstrate their commitment to promoting responsible drinking by setting out a Europe-wide “roadmap” to achieve a common approach by 2015.
Bauer readies Mother & Baby TV
Joanne OattsBauer Media is to launch a parenting TV channel carrying the name of print magazine Mother & Baby as it continues to extend its brands across multiple platforms.
“Sexy” Beyoncé ad “unsuitable for kids”
Branwell JohnsonCoty UK has been rapped for a “sexually provocative” television advertisement featuring singer Beyoncé that was inappropriately scheduled.
‘i will be a model for the newspaper industry’
MaryLou CostaThe managing director of i – The Independent’s new spin-off title – tells MaryLou Costa that the paid-for daily newspaper will satisfy an untapped appetite for bite-size quality content while returning a profit. Click here to read a Q+A with Andrew Mullins Click here to read what other marketers have to say to Andrew Mullins […]
Kinect could change the advertising game
Joanne OattsMicrosoft’s Kinect gaming platform provides new opportunities for advertisers to speak to a family audience, not just the 18- to 34-year-old Call of Duty-playing male normally associated with the Xbox. Launched in the UK last week, Kinect allows XBox 360 gamers to use their voice and body as the controls. A reported £300m marketing campaign […]
I bet ‘i’ will go free
Marketing WeekThe launch of i, from The Independent stable, is refreshing in a market that has been relatively dormant. It ticks the right boxes – it’s modern, accessible and more upmarket than Metro, it’s got an eye-catching cover, is colourful, has great signposting and an impressive news matrix. And it’s generated good feeling among media buyers, […]
Gap’s logo fiasco smacks of a put-up job to fuel publicity
Marketing WeekWhile it is important to demonstrate a willingness to listen to your customers, typical “big brand behaviour” involves a certain confidence and strength of image. It does not involve making a complete U-turn in a matter of days over something as crucial as a brand logo, just because of some negative comments online. The new […]
Why the customer review isn’t always right
Marketing WeekThere’s no doubt that customer reviews can add value to a brand’s website, and contribute to building a conversation with customers (MW last week). But to have a real conversation, you need to have something to say. And if you want the conversation to be meaningful, what you say has to be both useful and […]
Web comment
Marketing WeekMark Ritson’s column on the need for brand managers to pay attention to brand tracking prompted a flurry of responses. Read the original column at http://mwlinks.co.uk/ markritsontracking and see comment extracts below Two sides of the trackYes, tracking is important but with budgets tight it can seem an unnecessary expense to commit to research that […]
Wearing two hats is a challenge
Marketing WeekMy caretaker manager stint overseeing the sales team continues to dominate my working week. It feels like a perfect storm as we strive to manage a cost price increase, agree annual joint business plans with our customers and cope without a permanent sales director. I am doing my best but feel slightly out of control, […]
Get down to business with use of insight
Lucy HandleyDM gets good results for business brands yet few are maximising its potential by applying measurement strategies. Lucy Handley looks at how to get the most from your campaigns
The YouGov take: retail distribution
Josie AllchinMind the mult-channel gap: Tim Britton, chief executive of UK YouGov, talks about retail distribution