DH appoints M&C Saatchi to £9m cancer brief
Joe FernandezThe Department of Health has appointed M&C Saatchi to handle a £9m advertising campaign to drive awareness around cancer.
Month: November 2010
The Independent’s circulation holds up after launch of the i
Branwell JohnsonThe Independent newspaper has managed to keep its circulation steady month on month, possibly due to a boost in awareness thanks to the launch of sister title the i.
Sky Sports in Ashes push
Russell ParsonsSky Sports will mark the 20th anniversary of its coverage of the Ashes with a campaign to push its multi-platform offer.
All I want for Christmas
Joanne OattsAs Christmas campaigns gain momentum, the thoughts of families across the UK are no doubt turning to what their little darlings are going to be screaming for Santa to bring them come 25 December. Research from YouGov this week revealed that 36% of UK consumers say they will be spending anything between £100 and £249 […]
Third Life: Merging of the virtual and real worlds
Josie AllchinNorm Johnston, global digital leader at Mindshare Worldwide, explores the opportunities for advertisers in the ’Third Life’ virtual world. Last weekend I took my three young boys to the Tate Modern Gallery for a quick tour of some of the world’s best modern art. My plan to disperse some cultural wisdom was quickly quelled by […]
Smartphone demand rewards O2
Joanne OattsO2 says the increase in smartphone demand helped drive up revenue by 5.6% to €5.3bn (£4.51bn) in the nine months to 30 September 2010.
Aegis revenue up but growth will slow
Russell ParsonsAegis, the media and market research group, registered a 9.7% increase in revenue for the three months to 30 September but expects growth to slow in the current quarter.
Direct Marketing Group plans for growth
Rosie BakerThe Direct Marketing Group is investing £7m to grow its business after restructuring its finances.
Innocent launches social recipe initiative
Rosie BakerInnocent has partnered with social movement We Are What We Do to create a limited edition smoothie.
Bauer opens up content creation to brands
Gina LovettBauer Media is to offer brands increased access to its editors and producers as part of plans to shift its commercial model towards content creation and partnerships.
Absolute Radio refreshes brand identity
Joanne OattsAbsolute Radio has redesigned the logos for all its stations in a bid to create a stronger visual identity on social media and mobile channels.
What’s in a number?
Josie AllchinOutNow chief executive Ian Johnson takes the Office for National Statistics to task over its recent survey of the UK’s gay population that he says could be misleading for marketers. At a recent employment and diversity exhibition held in London, there was one corporate advertisement that stood out. There, in a publication primarily targeted at […]
Who’s who online and how to engage them
Josie AllchinJoe Stubbs, junior consultant at Promise Communities, says that brands must understand the dynamics of what drives people’s desire to engage with them online. First, brands need to understand the different tiers of users that engage online. At the most basic level, there are users who merely consume content. These users may be regular visitors […]
Seeing a gap in the market can fill the gaps for your brand
MaryLou CostaResponding to changing consumer behaviour has seen the luxury travel market evolve to stay strong despite the recession. With BA staff strikes, the Icelandic volcanic ash cloud, freak January snowstorms and ongoing issues with exchange rates, you can definitely spare a thought for those brands operating in the travel market. But, as I heard at […]
BT boosts broadband numbers
Joanne OattsBT’s fortunes have been bolstered by increased demand for its high-speed broadband services.