Scottish minimum alcohol price policy rejected
Russell ParsonsThe Scottish Government’s bid to introduce a minimum price for alcohol has been rejected by the country’s Parliament.
Month: November 2010
Jason Donovan stars in Iceland’s cabaret Christmas ad
Rosie BakerIceland is launching a Moulin Rouge inspired Christmas campaign starring Jason Donovan alongside a troupe of “real Iceland mums”.
Heston and Delia star in Waitrose Christmas ad
Rosie BakerWaitrose has launched its Christmas campaign that stars celebrity chefs Heston Blumenthal and Delia Smith teaching the nation how to make festive dishes.
Capgemini overhauls marketing to grow business
Russell ParsonsConsulting, technology and outsourcing group Capgemini has overhauled its marketing structure to exploit the growing demand from the public and private sector to improve efficiency.
Turbocharge your service performance
MaryLou CostaHow your brand measures up in the experience stakes and meets customer expectations is about real delivery, and says more about your brand’s performance than awareness or perception measurements, according to a new study. By MaryLou Costa
The Secret Marketer on the differences between sales people and marketers
David CoveneyI am “double hatting” at the moment, providing caretaker cover for our sales director who is taking some time out of the business. Looking after the national account team has been quite an eye opener. Sales people are very different to marketers. They are motivated by cases sold rather than measures of brand equity and […]
Volkswagen Polo unveils ‘Last Tango’ ad
Matthew ChapmanWatch the latest Volkswagen campaign.
Gay-friendly brands will gain loyalty
Marketing WeekDespite the fact that the gay community accounts for 6% of the UK population, according to media advertising and marketing publishers MPG, they are only now starting to be specifically targeted in advertising and media campaigns in the mainstream press. As your article asserts (MW last week), the notion of the pink consumer has been […]
Demonstrate marketing’s effect on bottom line
Marketing WeekYour cover story (MW 28 October) rightly said that a fully-integrated marketing function is vital for business. But as a profession we need, more than ever before, to convince our boardroom colleagues of our contribution to the bottom line. Innovation in digital marketing and social media, for instance, can be hugely valuable and cost-efficient tools […]
Innovation drives return on investment from campaigns
Marketing WeekI agree with the article “Innovation will bear fruit despite budget squeeze” (MW last week) because with the economy still labouring, the famous quotation “innovate or die” has never been more applicable. But to innovate effectively, marketers must make a genuine step-change in their thought process. This means looking outside their department to see what […]
Get specialist help
Marketing WeekWhile the Bellwether report indicates confidence may be improving in the marketing community, times are hard and things are not going to get better any time soon (MW last week). Brands are having to make tough decisions. Although they understanding cutting budgets might be short-sighted, it is a luxury they simply cannot afford right now. […]
Stuart Smith on ITV and CRR
Stuart SmithIt’s always refreshing to see a new broom sweeping clean, and Adam Crozier, recently installed chief executive of ITV, did not disappoint as he squared up to a House of Lords select committee this week. Among the insights he disclosed was an admission that ITV programmes were crap. Sorry, I’ll rephrase that in commercial media-speak. […]
Join our celebration of your innovation
Mark ChouekeI’m tremendously excited about the launch of the 2011 Marketing Week Engage Awards. We unveiled the Engage Awards last year after rethinking the way that we deliver all content. At the time there seemed to be a widespread resignation that industry awards schemes lacked any real brand distinction and for that reason the various award […]
BT and TalkTalk win Digital Economy Act review
Joanne OattsBT and TalkTalk have won a judicial review of the Digital Economy Act after the telecoms companies voiced concerns over measures to tackle illegal file sharing.
Renault to launch The Simpsons branded car
Rosie BakerRenault has partnered with Twentieth Century Fox to launch a limited edition Simpsons branded family car.