Game-changers: product innovation that lifts the business
Marketing WeekClick here to read the cover feature: a profile of Camillo Pane, Reckitt Benckiser’s UK chiefClick here to read a Q+A with Camillo PaneClick here to read what other marketers have to say to Camillo Pane Optrex ActiMist: Most of the products in this market were drops, which consumers find difficult to use. There wasn’t […]