User-generated content has permeated every marketing channel, with customer reviews now the main form of interaction between high-income consumers and retailers, according to recent US research by Forrester.
New technology means that the online and offline retail worlds are almost on a collision course for some retailers and FMCG brands. Six experts discuss the issues with Lucy Handley
I have just started working for a new client, a big financial services brand with a real challenge on its hands. As much as my new client’s senior management have been scoping me out, I have been doing the same to them. Every marketer likes to claim their brand is strong and their brand management […]
Gap’s decision to pull its rebranded logo after the public reacted negatively raises all sorts of tricky issues for marketers. The Gap was right and the blogosphere was wrong. Big bluechip corporations don’t change an iconic logo on a whim – it’s a hugely long and complex process involving consultants and designers, the C-suite and […]
Comparethemarket walked away with the Brand of the Year trophy at the Marketing Week Engage Awards 2010 thanks to its strategy based on the adventures of the aristocratic meerkat Aleksandr Orlov. Advertising agency VCCP also won Agency of the Year for its work on the business and telecoms client O2.
In 2010 an Engage Award proved, more than any other, to be the award you wanted to win.
Tottenham Hotspur Football Club has appointed Charles Wijeratna, London 2012’s director of commercial negotiations, to the role of commercial director.
For a snapshot of the Engage Awards 2010 check out this gallery of images that captures all the energy and excitement from the event. From host Chris Evans to the glammed up girls on the dance floor everyone had a thoroughly wonderful time and we hope we’ll see you all back again this year. Go […]
HMV won the award for CRM/Loyalty at the Marketing Week Engage Awards this year thanks to the thinking behind its Purehmv rewards scheme. Since then marketing director Graham Sim has taken on the role of group marketing director across both HMV and Waterstones. In this interview he explains how he will approach the brands and what synergies may exist.
For a taste of the excitement, camaraderie and glamour of the Marketing Week Engage Awards 2010 watch this video.
O2 won the Brand Innovator of the Year award at the Engage Awards 2010 for the O2 Money brand extension. In this interview marketing director Sally Cowdry explains the thinking behind the launch of latest extension O2 Health and the strategy behind the O2 Home Phone campaign.
Refresh your memory of the winners of the Engage Awards 2010 with a glance at the list below. Brands from Audi to Walkers picked up trophies for bold, innovative and effective work.
Vodafone is looking to expand into financial services and grow its mobile data business in a move to strengthen its position in the smartphone market.
Thomas Cook has recruited BSkyB digital marketer Louise Mullock to help grow online sales.
Check out John Lewis’ Christmas campaign