Cabinet Office explores “US-style” Ad Council
Russell ParsonsThe Cabinet Office is exploring the possibility of introducing a “US-style” Ad Council as part its review of Government communications.
Month: November 2010
McDonald’s moves global brand chief Easterbrook to Europe
Russell ParsonsMcDonald’s has named Steve Easterbrook president of McDonald’s Europe just two months after he was appointed global chief brand officer.
M&S chief outlines brand vision
Rosie BakerMarks & Spencer chief executive Marc Bolland has unveiled a new brand positioning as part of his comprehensive review of the business.
ISBA partners with IAB to help brands understand social media
Charlottle McElenyAdvertiser trade bodies ISBA and the IAB have come together to help brands better understand social media, after finding a third of brands have no policy for the channel.
Royal Mail cleared to increase bulk mail prices
Russell ParsonsRoyal Mail will be clear to increase the price it charges business customers and rivals for delivering bulk mail.
Samsung Mobile appoints new marketing chief
Joanne OattsSamsung has appointed former Unilever marketer Batyr Bulat as head of marketing of its UK and Ireland mobile business.
Is Kraft killing the goose that lays the golden eggs?
Stuart SmithIs the Kraft/Cadbury merger really working? Certainly, we are led to believe so by Kraft Food’s chairman and chief executive officer Irene Rosenfeld, who was over here last week rallying the troops. Back in September she told the Financial Times: “We feel terrific about the integration of Cadbury. One-third of Kraft’s top management is from […]
In the market or just browsing?
David ReedIs a shopper who walks into a market square looking to buy something from one of the stallholders or just passing through? It is a question that goes to the heart of targeting and the way data is captured to drive marketing. Lead generation has become a hot button in recent years because of its promise to deliver prospects who are actively in market.
Brands’ awareness of data rules crashes
David ReedLevels of awareness of the eight core obligations faced by brand owners when processing personal information have crashed to a four-year low according to research carried out on behalf of the Information Commissioner’s Office.
RIAS beats crunch with data crunching
David ReedSpecialist over-50s insurance provider RIAS has overhauled its marketing strategy and hit sales targets despite substantial budget cuts.
Vodafone to introduce tiered data
David ReedVodafone is expected to announce today [Tuesday 9th November] that it is switching UK mobile users onto a three-tier tariff system based on their data usage.
Aurora appoints brand MDs
Rosie BakerAurora Fashions, which owns high street fashion chains Coast, Oasis, Warehouse and Karen Millen, has overhauled its management structure by appointing managing directors for each brand for the first time.
Brit awards brand refreshed
Russell ParsonsMusic award show the Brits is to relaunch with a new logo and a winners’ trophy designed by Vivienne Westwood.
Government needs to offer RM relief from “suffocating” DM regulation
Russell ParsonsRoyal Mail should take comfort from one thing among the mainly wretched set of first-half results announced last week. The postal operator registered its first major loss on delivering letters in eight years but bulk mail volume, which includes direct mail, is on the up. The postal operator said last week that the numbers of […]
The Direct Debate
Josie AllchinMike Welsh, chief executive of Publicis Dialog, argues that it could be time to reflect changes in the approach to direct marketing by rebranding the channel. It’s great to see free flowing debate about direct mail at the moment. A number of key things are falling out – some positive, some negative – and yet […]