Reader’s Digest in £3m marketing drive
Joanne OattsThe relaunched Reader’s Digest is embarking on a £3m marketing drive to boost its readership.
Month: November 2010
M&S to restructure brands
Rosie BakerMarks & Spencer is expected to cut its range of own brand fashion labels this week to focus on fewer brands.
AOL hires advisors on Yahoo! bid
Ronan ShieldsAOL is said to have hired external advisors to consider a bid for internet portal Yahoo!.
Sky hits 10m customers
Joanne OattsBSkyB has announced it has hit its 10 million customer target.
Tesco boosts digital strategy with mobile site
Rosie BakerTesco is launching a mobile website for its non-food business Tesco Direct in time for Christmas.
Morrisons Christmas ad pushes fresh message
Rosie BakerMorrisons is launching its Christmas television campaign to drive its fresh food message in the run up to the festive season.
51 staff facing compulsory redundancies at COI
Joe FernandezThe Central Office of Information (COI) may have to begin compulsory redundancies after insufficient numbers applied for voluntary redundancy.
BA campaign attacks low cost airlines for lack of value
Branwell JohnsonBritish Airways is to take the battle for European fliers to the low cost airlines with a campaign under the banner “High Value Flying”.
Molson Coors to boost “female-friendly” beer offering
Russell ParsonsMolson Coors will launch a range of beers for women next year to exploit the £160m untapped market of female beer drinkers.
Confused.com’s Cara sings Queen
Russell ParsonsWatch the latest Confused.com ad here.
The future of apps and tabs
Marketing WeekPete Davis, the managing director of agency Get Me Media, looks at how app and tablet technologies are changing the media landscape and what they offer marketers.
Kraft says investment in brands boosted sales
Rosie BakerKraft says its “solid performance” in the third quarter was boosted by its strategy to “significantly step up” its investment into building its brands.
Is the internet ‘broken’?
Joanne OattsSpeaking at the IAB Engage conference in London this week, social psychologist Dr Aleks Krotoski said that brands and marketers have “broken the internet.” Broken, in the sense that increasing levels of brand-related content are “undermining the true ethos of what the web was supposed to be,” when the likes of Tim Berners-Lee invented it. […]
Nestlé unveils Christmas ads featuring Clooney and Malkovich
Matthew ChapmanNestlé-owned Nespresso will air its George Clooney and John Malkovich TV ad for the first time in the UK as part of its worldwide Christmas ad campaign.
Jim Broadbent stars in E.on TV ad
Joe FernandezE.on is launching a television campaign to promote its Energy Fit initiative starring actor Jim Broadbent.