Brands must use advertising to promote good causes
Rosie BakerBrands must use their advertising to develop their relationships with good causes, according to a new study.
Month: November 2010
Trinity Mirror creates digital unit for national titles
Gina LovettTrinity Mirror has restructured its business to create a nationals digital unit and axed group digital director David Black’s position.
NewsCorp BSkyB Ofcom report expected end of year
Joanne OattsOfcom is to report back to Business Secretary Vince Cable on NewsCorp’s proposed bid for BSkyB by the end of the year.
Social networks are becoming internet “loyalty cards”
Joanne OattsIAB Engage: The chairman of the Internet Advertising Bureau (IAB) says Twitter and Facebook are driving loyalty.
P&G: Put the consumer at the heart of digital
Joanne OattsIAB Engage: Procter & Gamble’s UK marketing chief Roisin Donnelly says brands need to put the consumer at the “heart of everything” they do digitally.
Ladbrokes appoints marketing chief
Russell ParsonsLadbrokes has appointed former Thomas Cook and Sainsbury’s marketer Stephen Vowles to lead the bookmakers’ global marketing and loyalty strategy.
Durex launches new positioning
Rosie BakerDurex is to reposition to build a stronger emotional connection with consumers, following the recent acquisition of the brand by Reckitt Benckiser.
The Times’ paywall chief exits
Russell ParsonsThe Times’ director of digital Gurtej Sandhu is to leave after overseeing the launch of the newspaper’s paywall.
Guardian switches iPhone app to subscription
Ronan ShieldsGuardian News & Media has announced it’s switching its iPhone app from a one-off charge to a subscription model, just hours after claiming its mobile site will remain ad-funded.
Morrisons extends Christmas scheme to ease VAT
Rosie BakerMorrisons will extend its Christmas Collector Card programme into January to ease the impact of the VAT increase.
Brands should think before they advertise online
Joanne OattsIAB Engage: Social psychologist Dr Aleks Krotoski has accused marketers and brands of “breaking the web.”
How technology drives insight and insight drives technology
MaryLou CostaThe insight that is coming from social commerce is bringing brands closer to their customers, so marketers need to get to grips with how to put those insights to good use, and create initiatives that will field that insight. Prenatal is a European maternity and early childhood brand that has revealed how digital insights have […]
Advertising is content says Yahoo’s Bartz
Joanne OattsIAB Engage: Yahoo! chief executive and president Carol Bartz says brands need to do more to exploit the power of online display advertising.
YouView appoints agencies ahead of launch
Joe FernandezYouView, the joint venture between the BBC, ITV, Channel 4, Five, Arqiva, BT and Talk Talk, has appointed a roster of agencies ahead of its launch.
Unilever says customer focus boosts sales
Russell ParsonsUnilever says increased investment in brands such as Dove, Knorr and Lipton helped push sales up 13.2% in the third quarter.