HMV launches Get Merry campaign
Rosie BakerHMV has launched an integrated Christmas campaign to push its festive promotions.
Month: November 2010
Santander UK acts quickly to replace UK CEO
Branwell JohnsonSantander UK has named Ana Patricia Botín as its chief executive to replace António Horta-Osório, who is leaving to join Lloyds Banking Group as its CEO.
Morrisons remains focused on new strategic initiatives
Rosie BakerMorrisons has reported a “solid performance” in the third quarter after a 2.8% increase in sales.
Health, wealth and happiness – October
Josie AllchinDoug Edmonds, managing director at 2CV discusses the nation’s mood in the wake of the Government’s spending review. “Today is the day when Britain steps back from the brink, when we confront the bills from a decade of debt,” Chancellor George Osborne stated last month. The nation was momentarily distracted by the sweet cadence of […]
Ofcom to probe NewsCorp Sky bid
Russell ParsonsNewsCorp’s £7.8bn bid to take full control of BSkyB has been referred to broadcasting regulator Ofcom to assess whether a takeover is in the public interest.
Q&A: Susan Helstab, Four Seasons
Marketing WeekQ&A Susan HelstabExecutive vice-president of marketing at Four Seasons hotels and resorts Marketing Week (MW)/ What changes in the luxury market have you noticed? Susan Helstab (SH): Until the economy took a downward turn, it was like an arms race as to who could get the latest thing; you had to be on a treadmill, […]
The Secret Marketer on cold calling by agencies
David CoveneyAs a marketing director, I get my fair share of cold calls and new business mailings. Fewer people can be bothered to pick up the phone these days, most aim straight for my inbox. This approach may be faster, cheaper and some might argue has a greater chance of reaching me than a phone call, […]
Mark Ritson: i for ill-conceived and, ultimately, ill-fated
Mark RitsonLast week was the perfect occasion to reflect on the strategic advantages of killing brands, and also to highlight the likely trouble for those companies that have the temerity to launch new ones.
The YouGov Take: event sponsorship
Tim BrittonFools’ gold or golden opportunity?
Best Buy goes national with online launch
Rosie BakerBest Buy, the US-based consumer electronics brand, is launching its UK online business tomorrow (4 November) to cash in on the Christmas trading period.
Vodafone unveils PAYG Freebies push
Joanne OattsVodafone is to back its bid to grab a bigger share of the fiercely competitive pay as you go (PAYG) market with a £10m pre-Christmas marketing campaign starring animated characters.
Half of mums are buying budget brands in secret
Russell ParsonsMore than half of mothers try to pass off supermarket value brands as branded goods, according to a study into how the economy is influencing shopper behaviour.
NewsCorp confirms intent to buy BSkyB
Joanne OattsNewsCorp has told European regulators that it intends to takeover BSkyB.
UK looks overseas to boost online economy
Joanne OattsThe Government is asking overseas technology firms to support the UK’s growing digital economy.
Tesco doubles rewards in time for Christmas
Rosie BakerTesco is launching a second Big Clubcard Voucher Exchange as part of its efforts to woo shoppers in the run up to Christmas.