Newspaper retail round-up
Rosie BakerA round up of retail news from the past week… Boots, Ikea, Nectar, Tesco, One New Change, Westfield, Morrisons.
Month: November 2010
Brands should hold consumers’ hands
Josie AllchinStuart Evans, UK general manager of loyalty specialist ICLP, talks about the future of loyalty and the interaction demanded by consumers. Not many would believe that ten years ago British Airways launched WAP phone check-in for WAP-enabled phones. Last week I downloaded the new BA app to my iPhone, and it does pretty much the […]
And they’re off. Christmas is in sight
Rosie BakerAnd so it begins, the onslaught of Christmas advertising campaigns. Boots, Marks & Spencer, HMV, Littlewoods and Tesco have all launched their seasonal campaigns this week and there are undoubtedly more following hot on their heels. This year, however, there is something decidedly different about the approach retailers are taking. Coca-Cola’s “Holidays Are Coming” Christmas […]
Case study: StreetGames
Marketing WeekTo read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To find out how charity Cache markets itself with limited resources, click here To read marketers’ viewpoints on doing more with less, click here A charity changing its marketing focus in the face of cuts One of the […]
ITV says scrapping CRR would reduce ratings ‘rat-race’
Joanne OattsITV says that it would be able to invest more in niche programming if contracts rights renewal (CRR) TV advertising rules were scrapped.
Lloyds hires Santander boss as CEO
Russell ParsonsLloyds Banking Group has appointed Santander’s UK boss António Horta-Osório as its new chief executive.
Reckitt Benckiser hires SSL marketing chief to drive Durex growth
Rosie BakerReckitt Benckiser (RB) has appointed SSL group marketing director Volker Sydow to lead the integration and growth of recently acquired Durex and Scholl.
Etam returns online as premium brand
Rosie BakerEtam, the women’s fashion brand, is returning to the UK as a premium design-led online lingerie retailer as competition in the sector hots up.
Man U fans group agrees Sharp sponsorship
Russell ParsonsFans pressure group Manchester United Supporters Trust (MUST) says it wants to build partnerships with brands looking to “connect directly with fans” after Sharp agreed to sponsor the latest alternative team shirt.
Organic food body readies campaign to revive sales
Rosie BakerThe Organic Trade Board (OTB) is looking to “democratise” organic food to broaden its appeal and give the industry a much needed push.
Vodafone backs The Big Top 40
Joanne OattsVodafone is to sponsor The Big Top 40 Show on Global Radio.
Advertising watchdog says Harpic ad needs to be scrubbed
Branwell JohnsonA television campaign for Reckitt Benckiser’s Harpic Power Plus brand has been banned after Unilever complained that the ad made misleading claims.
Innovation will bear fruit despite budget squeeze
Michael BarnettAdvertisers can meet the challenge of producing champagne-style campaigns on beer money budgets by focusing on return on investment, rather than reducing marketing activity.
Case study: Cache
Marketing WeekTo read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To read about StreetGames’ efforts to bring sport to communities with Coca-Cola and the Olympics, click here To read marketers’ viewpoints on doing more with less, click here The nimble reaction to government cuts Cache, which designs and […]
Doing more with less: Expert viewpoints
Marketing WeekTo read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To find out how charity Cache markets itself with limited resources, click here To read about StreetGames’ efforts to bring sport to communities with Coca-Cola and the Olympics, click here Doing more with less: Expert viewpoints Adam […]