Month: November 2010

Marketing Week’s cover feature on how the marketing function is perceived in their company’s boardroom sparked a number of comments online. Read the feature at www.marketingweek.co.uk/boardroomverdict and see comment extracts below. Marketers on board It’s a marketer’s job to convey a problem in a way that the board understands – and that comes down to […]

Sinners sinned against An attack on the Advertising Standards Authority by the National Secular Society (NSS) accusing the advertising watchdog of “reintroducing the blasphemy law”, generated a reader debate online. The NSS comment came after the ASA banned another advertisement for Antonio Federici ice cream for being offensive to Roman Catholics. The original story can […]

Stories of growth always seem surprising in times of economic uncertainty, but strong ecommerce figures in Google’s research are less of a shock (UK internet economy worth £100bn, says Google, MarketingWeek.co.uk, October 28). Online shopping has proved a huge contributor to the UK internet industry’s value, but isn’t this natural in a climate where interest […]

It is crucial to listen to your customers and respond in a relevant manner. But besides recommending against social media, Lou Cooper’s feature glossed over how brands can actually build a long-standing relationship with consumers (The secret to a good customer relationship, MW 21 October). It is no longer enough to focus on product offerings […]

Being able to identify, track and understand why customers share branded communication and information are some of the biggest challenges – and opportunities – facing brands today (“Customers under the influence”, Data Strategy, 14 October). I believe we should all be demanding the same ability to measure social media as we do currently with other […]