Sky shuts down music subscription service
Mary-Louise ClewsBSkyB has shut down its music subscription service a year after launch after failing to drum up enough users.
Month: December 2010
VO5 to sponsor sexiest women poll
Rosie BakerFHM has signed up styling brand VO5 as the first sponsor of its 100 Sexiest Women poll, as part of Bauer Media’s strategy to leverage its brands through commercial partnerships.
Google revives Nexus brand
Ronan ShieldsGoogle is to refresh its Nexus mobile brand with the launch of its latest handset, the Nexus S.
Tesco says UK recovery is steady
Rosie BakerTesco has reported improved sales for the third quarter, driven by the economic recovery and efficiency savings.
Advertising campaigns go green
Mary-Louise ClewsHonda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.
Rob Brydon stars in £13m Kellogg’s Crunchy Nut campaign
Matthew ChapmanKellogg’s has hired comedian Rob Brydon to front a £13m marketing campaign for its Crunchy Nut cereal brand.
Facebook upgrades members’ profile pages
Charlottle McElenyFacebook has refreshed users’ profiles to highlight important information and content.
Government pledges super-fast broadband across UK by 2015
Gina LovettThe Government has detailed plans to ensure that all communities in the UK have super-fast broadband by 2015.
High street faces Christmas mayhem from tax protesters
Mary-Louise ClewsTesco, Cadbury and Marks & Spencer are among the high street brands that could be targeted next by a protest group, which organised a high profile demonstration at TopShop outlets last Saturday (4 December).
Ad recovery set to continue
Rosie BakerGlobal advertising spend is expected to increase 4.9% to $449.6bn (£286.5bn) in 2010 as marketers’ confidence returns, according to ZenithOptimedia.
Reasons to be cheerful
Josie AllchinMike Welsh, CEO of Publicis Dialog, sees plenty to cheer in 2011. So we’re almost at the end of another difficult year for the direct marketing industry. The recession dividend we normally experience didn’t really happen this time; particularly in offline. Every agency, regardless of discipline, now preaches the gospel of conversation and engagement. And […]
H&M readies first mail order catalogue
Lizzie GoodmanH&M is to launch its first mail order catalogue in the UK to complement its recently introduced ecommerce site.
Welcome to the new digital reality
Russell ParsonsLast week, the Direct Marketing Association’s chairman elect Scott Logie proclaimed that direct marketing is very much at the heart of the brave new digital world. Setting out his vision, Occam’s strategy director, says: “New technology means that customer engagement has been taken to a whole new level. As a result, direct marketing has never […]
DMA appoints new chairman
Lizzie GoodmanThe Direct Marketing Association (DMA) has elected Scott Logie as its new chairman.
Gov’t to probe sexualised marketing to kids
Rosie BakerRetailers could be banned from targeting children with “sexualised” products, as part of a Government review of “age appropriate” marketing.