Tarnished BP calls on people to “Be Proud Join In”
Rosie BakerBP could be set to ramp up London Olympics-related activity under the “Be Proud Join In” slogan as it looks to rebuild its tarnished reputation following the Gulf of Mexico oil spill.
Month: December 2010
Government readies push for National Citizen Service
Joe FernandezThe Cabinet Office has approved plans to develop an integrated marketing campaign for its National Citizen Service (NCS) – the government’s flagship scheme to get young people more engaged with communities.
Google’s Groupon bid collapses
Ronan ShieldsGoogle’s bid to purchase online discount service Groupon for a reputed $6bn (£3.8bn) has ended without success, according to reports.
Guinness turns to electro folk for Christmas campaign
Matthew ChapmanWatch the ad here
Burger King launches standalone dessert bar
Rosie BakerBurger King has launched a standalone Dessert Bar in a bid to broaden the appeal of the brand outside of its fast food restaurants.
Muhammad Ali brand owner readies Euro push
Russell ParsonsThe company that owns the Muhammad Ali brand wants to ramp up use of images and footage of the iconic boxer in marketing campaigns.
Google promises improved measures to combat piracy
Gina LovettGoogle has pledged further measures to help combat piracy online.
Pot Noodle mocks Xmas ads with “Noodle Van” viral
Joe FernandezWatch the Noeldle ad here.
The nudge towards eCRM
Marketing WeekECRM is not a quick fix but requires sustained investment and patience, explains Felix Velarde, managing director at Underwired Amaze. There are still some companies that haven’t understood the significance of eCRM (Electronic Customer Relationship Marketing). Yes, eCRM, that marketing nirvana, which comes with investment barriers that might make it impossible to buy. How could […]
Why social media doesn’t exist any more
Marketing WeekThe rigid concept of social media built by marketers is dead, argues word of mouth specialist at 1000heads Molly Flatt. No, don’t worry. You haven’t lost your retouched Facebook photos or your underappreciated YouTube masterworks. The collection of platforms and tools we call ’social media’ – social networks, blogs, microblogs, forums, bookmarking and media sharing […]
One in four abandon online shopping
Rosie BakerConsumers are abandoning online grocery shopping in favour of conventional supermarkets because of high costs and poor service, according to a new report.
Christmas alcohol sales to dip
Russell ParsonsAlcohol sales over Christmas are forecast to drop as a report unveils that the festive season is becoming steadily less profitable for producers and retailers.
Gillette ramps up pre-launch activity for ProGlide
Rosie BakerProcter & Gamble is making its biggest ever pre-launch marketing investment in the UK for Gillette’s Fusion ProGlide razor.
Premier Foods confirms Quorn sale talks
Rosie BakerPremier Foods has confirmed that it is in talks to sell its vegetarian food brand Quorn.
EU BSkyB deadline extended
Russell ParsonsNews Corp is said to have offered remedies to European regulators in order to win approval for its £7.8bn bid to take full control of BSkyB.