England 2018 World Cup bid fails
Russell ParsonsEnglish businesses will miss out on an estimated £3bn windfall after FIFA awarded the 2018 World Cup to Russia.
English businesses will miss out on an estimated £3bn windfall after FIFA awarded the 2018 World Cup to Russia.
Teletext Holidays is looking to take on the likes of Thomas Cook by launching a £5m awareness campaign to promote its new distribution platforms in early January.
British Airways has promoted sales and marketing director Andrew Crawley to the board as the airline’s commercial director.
Magazine brands can now count their online user numbers alongside print circulation on ABC certificates.
Syco Music, the joint venture between Simon Cowell and Sony Music, has signed up former PlayStation marketer Mark Hardy to the new role of marketing director.
Engagement and ad responsiveness are stronger for original content sites than social networks or portals, according to a study by the Association of Online Publishers (AOP).
KPMG has appointed its first chief marketing officer to integrate strategy across its European operations.
Matt Counsell, partner and head of quantitative research for McCallum Layton, reveals the results of a recent study of 400 consumers and their views on buying green brands.
Phil Barden, managing director of Decode Marketing, reveals how “choice blindness” can affect the quality of insight marketers receive from consumer surveys. It seems like the most natural thing in the world. If we want to know how important different product features are and how they should be developed, or how convincing a new ad […]
With the launch of Google’s Boutiques.com and Asos Marketplace, online fashion retailing has taken the next step to usurp the high street – bringing brands even closer to their customers. News last week that internet giant Google launched its new Boutiques.com platform in the US, while online fashion guru Asos launched its new Marketplace website, […]
Amazon could face a boycott from free speech campaigners after it stopped hosting whistle blowing site WikiLeaks on its servers.
Research by Ofcom has found that UK consumers are more likely to be early adopters of new technology than any other country.
English marketers, sponsors and retailers will learn later today (2 December) whether the country will receive the expected £3bn commercial boost of being awarded the 2018 World Cup.
Google has launched skippable pre-roll ads on YouTube, with advertisers only paying if a viewer watches the ad.
London Olympic chiefs want the packaging and bags used for 2012 merchandise to act as a “brand extension” for the event as they unveil measures aimed at boosting commercial revenue.