Charities must improve transparency to boost engagement
Rosie BakerCharities must find new ways to engage with supporters and keep up with changing attitudes towards donating if they are to survive, according to a study by Cancer Research.
Month: December 2010
OFT urges brands to review “misleading” price ads
Rosie BakerRetail and brand marketers are being urged to review their pricing strategies by the Office of Fair Trading (OFT) or face tough “enforcement action” following its report into misleading price advertising.
Premium beer brands need a local flavour
Mark ChouekeIn the week that ActionAid levelled a serious accusation against SABMIller, the brewing giant’s head of marketing Nick Fell tells Mark Choueke why the business is venturing down a different marketing path to its rivals
Qantas using crisis to build reputation
Mark RitsonThrough the clouds above a freezing cold London sky it appeared first as a giant shadow and then gradually took form. Only after it landed at Heathrow could anyone make out the red and white livery and the Kangaroo on its tail. Qantas’ first A380 flight since one of its fleet suffered engine trouble over […]
The Secret Marketer on legendary entrepreneurs
David CoveneyI recently read Sir Richard Branson’s autobiography. From student magazines to the music, airline and financial services empires that were to follow, this rollercoaster story can’t help but get your entrepreneurial juices flowing. It was ironic that I took Losing My Virginity with me on a Virgin Trains service between London and Manchester. As I […]
Maximise yoursearch appeal
Lucy HandleyThe internet has revolutionised fashion retailing. But are the big stores making the most of it? New research seen exclusively by Marketing Week shows who’s hot on SEO and who’s not.
Molson Coors: Low-alcohol ad rules “ambiguous”
Russell ParsonsMolson Coors chief executive Mark Hunter has called for a change in advertising rules to allow low alcohol content to be promoted as a “virtue”.
News international’s Clive Milner to leave
Russell ParsonsNews International’s chief operating officer Clive Milner is to leave after 30 years at the company.
Virgin Media readies web-connected TiVo service
Jessica DaviesVirgin Media has launched its next-generation, web-enabled TiVo service, uniting video-on-demand, TV and the web via a set-top box.
Newspaper retail round-up
Rosie BakerA round up of retail stories in the papers this week… M&S, Sainsbury’s, consumer confidence, Amazon, Office.
“Super strength” lagers to be taxed more
Russell ParsonsThe Government has confirmed that it will increase duty on so-called “super-strength” lagers in a bid to tackle problem drinking.
Expert viewpoints
Marketing WeekClick here to read the cover story relating to this ’Confounded by the complexity of the web?’ Click here to read how Eurostar has upped its online spend Click here for Pitch’s angle on advertising on the web Display advertising Marco Ottonello, interactive marketing manager, MotorolaI am not a big fan of online display advertising. […]
Viewpoint: Joe Fernandez, assistant editor, Pitch
Joe FernandezClick here to read the cover story relating to this ’Confounded by the complexity of the web?’ Click here to read how Eurostar has upped its online spend Click here for expert viewpoints on online marketing The web has evolved into a complex beast since its conception and keeping up with that will always be […]
Case study: Eurostar
Michael BarnettClick here to read the cover story relating to this ’Confounded by the complexity of the web?’ Click here for expert viewpoints on online marketing Click here for Pitch’s angle on advertising on the web Eurostar is a brand on the cusp of a significant marketing push. “We have got a big brand job to […]
Facebook strengthens support for UK ad industry
Charlottle McElenyFacebook is boosting its European staff and expanding its Preferred Developer Programme to help agencies and developers create more effective ad campaigns on the social network.