McDonald’s customer data hacked
Russell ParsonsHackers have attacked a McDonald’s database in the US containing the email addresses and birth dates of customers that signed up for promotions and its website.
Month: December 2010
Russian oligarch boosts investment in HMV
Rosie BakerRussian oligarch Alexander Mamut has raised his stake in entertainment brand HMV to 5%.
Npower keeps No Power Hour ticking on
Rosie BakerNpower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.
Twitter hits 25 billion tweets
Rosie BakerTwitter says that more than 25 billion tweets were sent in the past year, as global events such as the World Cup boosted traffic on the micro-blogging site. It claims that more that 95 million tweets are now sent every day. BP’s Deepwater Horizon oil spill was the top-trending topic on Twitter over the past […]
Costa ads help lift sales 9.4%
Russell ParsonsCosta Coffee’s first television campaign and a renewed push for Premier Inn appear to have had a positive impact as parent company Whitbread reports sales increases for both chains.
Discount promotions undermine loyalty schemes
Rosie BakerRetailers have been warned to invest in loyalty programmes rather than heavy discounting to maintain long-term engagement with shoppers.
Morrisons puts the boot into FIFA
Russell ParsonsMorrisons is considering legal action against FIFA over England’s failed bid to host the 2018 World Cup.
Stop the Spam – Time to be intelligent with e-mail
Josie AllchinRecent research has revealed that the UK is among the worst offenders of sending SPAM e-mails, and more worryingly half of UK companies are now guilty of the practice. Kevin Slatter, managing director of G2 Data Dynamics, argues that the marketing industry needs to put its house in order now. Glancing through the volume of […]
Integrated campaigns are better campaigns
Russell ParsonsTo incorrectly recall the theme tune of 70s and 80s kids TV staple Record Breakers: integration, inte-gration, integration is all you need, if you want to be a, err, successful direct marketer. Exhibit A. Run-away winner at the 2010 Direct Marketing Association awards, a rugby themed 02 campaign that utilised several channels. Described by chair […]
ITV and Channel 4 catch-up to launch on PS3
Ronan ShieldsITV and Channel 4 content will be available on the Sony PlayStation3 from later this week.
OFT gets tough on “misleading” blog ads
Russell ParsonsThe Office of Fair Trading (OFT) has vowed to crack down on “deceptive” social media sites that contain undisclosed paid-for promotions.
John Lewis breaks sales record
Rosie BakerJohn Lewis’ much praised Christmas advertising campaign has helped the department store group register a record week of sales as Christmas shoppers return to the high streets after last week’s snow.
19.4m tune into X Factor finale
Branwell JohnsonITV flagship show The X Factor has broken its own record for viewing figures over its finale weekend.
Amazon denies WikiLeaks hack
Rosie BakerAmazon has denied that the shutdown of its European sites yesterday (12 December), was due to an attack by WikiLeaks supporters.
PM in Twitter Euro HQ plea
Russell ParsonsPrime Minster David Cameron is thought to have made a personal plea to Twitter executives to locate the micro-blogging site’s European HQ in London.