Future uses archive content for specialist app series
Gina LovettFuture Publishing is set to launch a raft of specialist apps off the back of its most popular titles.
Month: December 2010
Food and drink brands must shout about sustainability
Rosie BakerFood and drinks brands have set out tough new goals to make the industry more sustainable but must make more effort to communicate their achievements to consumers. As part of its annual Five-Fold Environmental Ambition report the Food and Drink Federation, (FDF) with members including Cadbury/Kraft, Kellogg’s, Nestlé and PepsiCo, has extended its five commitments […]
Animal charity names new marketing director
Branwell JohnsonAnimal charity PDSA has promoted its direct marketing head John Cole to marketing director.
Multi-channel operations boost shopper spend
Rosie BakerRetail brands have been warned that they must invest in multi-channel operations or risk missing out on sales opportunities, according to Deloitte.
Royal Wedding fails to boost tabloid sales
Branwell JohnsonPopular and mid-market newspapers failed to reap rewards for blanket coverage of November’s Royal Wedding announcement, according to latest ABC figures.
Audi to launch A7 Sportback ad during X Factor final
Matthew ChapmanWatch the Audi ad here.
Gocompare’s opera singer gets the silent treatment
Rosie BakerWatch the new Gocompare.com ad here.
EBay not liable for most trademark infringement
Russell ParsonsEBay should not be liable in most circumstances for trademark infringement on its website, according to a senior legal adviser to the European Court of Justice.
Hackers’ Amazon.com sabotage fails
Jessica DaviesHackers have failed in their attempt to sabotage Amazon’s website following the etail giant’s decision to block whistle-blowing site WikiLeaks from using its servers.
Asics hunts for new brand face via Facebook
Will CooperAsics, the Japanese sportswear brand, has kicked off a Facebook competition to find the new face for its Ayami womenswear range.
Thailand Tourism targets family market
Branwell JohnsonThe Tourism Authority of Thailand (TAT) is developing a new marketing strategy with social media at the heart to target the family market.
Dixons to trial design-led concept store
Rosie BakerDixons Retail is trialling a designer technology store under the brand name Black.
IPA names first woman president
Russell ParsonsNicola Mendelsohn, chairman and partner of Karmarama, is to take over from Rory Sutherland as president of the IPA next year.
Branding in the network world: the five keys to success
Marketing WeekDigital is not just a brand platform, it is the brand platform, and brands need to mean more and seem less, argues executive creative director at syzygy Victor Sahate. The mass adoption of new participatory media platforms – particularly video games and social media – has had a profound impact on the way that people […]
Will generic top level domain name strategies change online marketing?
Marketing WeekWhat will generic Top Level Domains (TLDs) mean for marketers and how can you prepare for their arrival? Neil Barton, director at Hostway discusses the options. With new generic Top Level Domains (TLDs) being introduced next year, we could see a fresh rush for brands registering domain names. As many marketers will be only too […]