Virgin Active looks for cash injection to help with expansion
Branwell JohnsonGym chain Virgin Active is hoping for financial investment from private equity to help it muscle up and take on sector leader Fitness First.
Month: June 2011
Companies increasingly using social networks to win customers
Lara O'ReillyMore than two fifths (41%) of UK companies are using social networking sites to win new business, according to a study.
Sky launches online and mobile TV service Sky Go
Lara O'ReillySky is launching a new integrated web and mobile service for its customers that will allow them to watch TV content online at no extra charge.
Royal Mail subsidy will mean price hike for direct mail
Branwell JohnsonThe Postal Services Bill passed by Parliament this week will lead to price increases for commercial mailers, says the Direct Marketing Association (DMA).
Ryan Giggs affair fuels tabloid circulation jump
Lara O'ReillyThe UK’s tabloid titles had the last laugh over the Ryan Giggs affair superinjunction scandal, with two red tops marking a circulation rise in May.
Adobe shows how location-based ads can be functional
Lara O'ReillyWe’ve all heard of the contextual ad, but at the Open Mobile Summit yesterday (9 June) a new idea for location-based mobile marketing was raised: the contextual app. Adobe’s chief technology officer Kevin Lynch explained that in the not too distant future, a mobile user could be served with a choice of apps depending on […]
Ofcom launches TV ad trading review
Lara O'ReillyOfcom has launched a review into competition in the TV advertising trading market in the UK.
Visa forms alliances for move into mobile payments
Ronan ShieldsVisa has acquired Fundamo and announced a partnership with Monitise to prepare its entry in the mobile payments sector.
Marketing Week hailed as Best Business Website
Branwell JohnsonMarketing Week is celebrating after winning the award for Best Business Website at the AOP Digital Publishing Awards last night. The award was handed out at a packed ceremony at The Roundhouse in London where Marketing Week, owned by Centaur Media, triumphed over stiff competition. AOP judges said: “’The Marketing Week website stands out for […]
Three marketing chief to leave
Lara O'ReillyThree’s director of sales and marketing Marc Allera is leaving the mobile operator after ten years at the company.
BT hires new sustainability chief
Mary-Louise ClewsBT has named Niall Dunne as its new chief sustainability officer, following the departure of Chris Tuppen last year.
VisitBritain completes marketing team
Branwell JohnsonVisitBritain, the national tourism agency, has named Joss Croft as head of marketing ahead of the launch of its first television campaign in years.
The $2 a day consumer is not a licence for manipulative marketing
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Quorn readies £6m ad drive to appeal to dieters
Lara O'ReillyMeat-free food brand Quorn is to focus almost its entire £6m marketing budget on television advertising in the next 18 months as it looks to revitalise the brand to appeal to dieters.
M&S reduces its Plan A organic produce targets
Mary-Louise ClewsMarks & Spencer is scaling back on some of its organic produce targets due to lower than expected customer demand.