Sexy poster curbs “tricky” to implement, says ASA chief
Russell ParsonsLimiting the number of outdoor advertisements that appear outside schools will be “tricky” to implement, according to the advertising watchdog’s boss.
Month: June 2011
Bailey Review is not window dressing
Russell ParsonsHere we are again. The third Government-commissioned report into the sexualisation of children, the third to conclude that childhood is being commercialised to the detriment of children. But Reg Bailey’s report is unlikely to be the third left gathering dust. As much as the advertising industry will be breathing a sigh of relief that the […]
Cadbury readies Dance Off iPhone app for Olympic push
Rosie BakerCadbury is preparing to launch an iPhone app to support its Dairy Milk Dance Off campaign.
All marketers should act like direct marketers
Russell ParsonsEarlier this year, it was written in this very electronic missive that all marketing is now direct marketing – a position that prompted considerable debate among you, the good readers of Marketing Week. It could be argued then, using this premise, that the winner of the Marketing Week Engage Award for best DM campaign is […]
Cameron backs call for curbs on sexy posters
Russell ParsonsDavid Cameron has backed calls for a ban on marketing techniques that expose children to sexualised imagery.
Rajar looks to digital to improve measurement
Jessica DaviesRadio audience profiler Rajar is extending its research methods to include more digital tools to more accurately measure listeners across all platforms.
Aegis in talks with Ipsos to sell Synovate
Jessica DaviesAdvertising group Aegis is in talks to sell its market research business Synovate to French research firm Ipsos.
Hyundai to advertise at London’s Piccadilly lights
Lara O'ReillyHyundai has agreed a multi-million pound deal with Land Securities to advertise on London’s Piccadilly lights.
Sainsbury’s revs up motor insurance to take on Tesco
Lara O'ReillySainsbury’s has relaunched its motor insurance business in a bid to take on Tesco.
Art imitating life?
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Cadbury apologises for “racist” Naomi Campbell ad
Lara O'ReillyCadbury has apologised to supermodel Naomi Campbell over a “racist” advert that compared her to a Dairy Milk Bliss chocolate bar.
Coco de Mer and Kuoni to back ‘sexier’ Saga
Matthew ChapmanKuoni and erotica boutique Coco de Mer are amongst the debut commercial partners for the launch of high50, a ’sexy’ online alternative to Saga.
Why the FTSE 100 prefer Twitter to Facebook
Lara O'ReillyDespite Facebook being the most popular social network on the planet, it seems two thirds of the FTSE 100 prefer Twitter. Of the top 100 companies in the UK, just 33 have their own Facebook page, compared with the 63 that are tweeting, according to research by Three_D, the social media division of Threepipe Communications. […]
Top retailers guide on responsible kids marketing
Russell ParsonsThe UK’s biggest retailers have issued guidelines for the sector on selling and marketing clothing to children ahead of the publication of a Government-commissioned report that is expected to criticise shops that sell risqué clothes for kids.
Groupon eyes £460m fund from IPO
Lara O'ReillyDaily deals site Groupon is looking to raise about $750m (£460m) by floating on the US stock market.