Tesco Clubcard creates hype with “flash sales”
Rosie BakerTesco has introduced Groupon-style limited time promotions as part of its Clubcard reward programme.
Month: June 2011
Sponsors must kick FIFA where it hurts
Mark ChouekeI’ve witnessed first-hand the bizarre spectacle of FIFA president Sepp Blatter berating journalists. I was at FIFA’s headquarters in Zurich when headline sponsor Coca-Cola unveiled its 2010 World Cup campaign. The FIFA president was amiable throughout his presentation until a question came from the floor about security arrangements in South Africa, which Blatter dismissed with […]
Burberry offers a lesson in consistency
Josie AllchinOn any decent MBA course there is usually a marketing simulation. The class divides into six teams and each is assigned a specific brand. The teams then have to make strategic decisions on an annual basis and as these decisions are fed into the simulation their subsequent performance compared with the other teams is computed. […]
TfL has leveraged emotional insight to create a high impact teen campaign
MaryLou Costa“Don’t die before you’ve lived” saw teenage road injuries and fatalities in London fall by 18%after the campaign launched in 2009 after an extensive ethnographic research project carried out by Transport for London (TfL). If anyone ever needed to demonstrate the power of insight towards creating campaigns that hit a target group’s sweet spot, and […]
Q&A: Jennifer Roberti, group marketing executive at South Africa based telecommunications and mobile finance brand MTN
Josie AllchinWhy the new African middle-class could be your next target audience: click here to read the cover feature SAB Miller attributed 80% of its profits to emerging markets in Africa and Asia, click here to read how beer brands are cracking the continent’s market Opportunity International specialises in the microfinace industry, click here to read […]
The microfinance market
Josie AllchinWhy the new African middle-class could be your next target audience: click here to read the cover feature SAB Miller attributed 80% of its profits to emerging markets in Africa and Asia, click here to read how beer brands are cracking the continent’s market Jennifer Roberti is the group marketing executive at South Africa based […]
New opportunities in Africa’s beer market
Josie AllchinWhy the new African middle-class could be your next target audience: click here to read the cover feature Opportunity International specialises in the microfinace industry, click here to read about how it wants to offer specialised loans to African businesses Jennifer Roberti is the group marketing executive at South Africa based telecommunications and mobile finance […]
Online radio player attracts 5.7m monthly users
Russell ParsonsRadio bosses have hailed the “instant impact” that Radioplayer, the online player that streams content from hundreds of radio stations, has had after revealing that it attracted 5.7 million listeners in May.
Oxfam highlights global food crisis
Rosie BakerOxfam has launched a global marketing campaign to highlight the world’s looming food crisis.
GSK learns from web how to sell in-store
Lara O'ReillyGlaxoSmithKline’s consumer healthcare division is using data gleaned from its e-commerce site GSK Direct to improve its in-store performance and identify the promotions that are most popular with consumers.
Monarch to set sights higher with added extras
Russell ParsonsLeisure carrier Monarch has overhauled its brand strategy to reposition itself as an airline that allows passengers to choose their own flight experience.
Apple set to unveil cloud music service
Lara O'ReillyApple is set to reveal its own cloud music service, dubbed iCloud, to rival those of Amazon, Spotify and Google.
Black holes in databases put fundraisers at disadvantage
Mary-Louise ClewsCharity watchdog Fundraising Standards Board (FRSB) has warned the bodies it oversees to improve their use of data after seeing complaints about direct mail jump by 86%.
John Lewis in biggest revamp for 147 years
Rosie BakerJohn Lewis is preparing to revamp its marketing and advertising strategy for its next phase of growth after admitting the brand could be seen as “fuddy duddy”.
I newspaper rapped for “no celeb gossip” ad claim
Lara O'ReillyThe Independent’s sister daily newspaper i has had a “misleading” TV ad banned by the advertising regulator because it claimed the title does not feature celebrity gossip.