2012: Marketing Week’s top 10 news stories
From a mystery outdoor campaign, some golden Olympic moments, through to a supermarket “sexism” row, Marketing Week compiles its top 10 most-read online news stories from 2012.
1. CBS Outdoor behind ‘Look for Longer’ ads
2. Kraft’s new brand ‘means oral sex’ in Russia
3. Asda unveils ‘biggest ever’ Christmas campaign
4. Nestlé unveils new Kit Kat Chunky flavour
5. Mondelez combines Oreo and Cadbury Dairy Milk
6. Top London 2012 marketing campaigns
7. 70% of CEOs have lost trust in marketers
8. Richmond Ham naked man ad faces censure