With Tesco announcing plans for a wider rollout of the long-trialled PayQwiq app this week, experts have warned the supermarket giant that the risk of rolling out its own mobile payment solutions could far outweigh the reward.
With Amazon expanding its online grocery service to include chilled and frozen food, should the supermarkets be concerned?
Visa has launched a multi-channel campaign to reassure an older audience that contactless payments are safe, as it attempts to reach the demographic with product placement in popular shows Emmerdale and Coronation Street.
Tesco has launched seven new value own-label brands in a bid to challenge the discounters on price and ensure more customers abandon top-ups and instead do their weekly shop at one of its bigger stores.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.