Domino’s Pizza explains why it is chasing Facebook bots
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Domino’s Facebook Messenger bot allows customers to place an order simply by typing ‘pizza’ as it looks to “the next frontier” of ecommerce.
Having just launched a new campaign that utilises Snapchat lenses and gif creation website Giphy, Domino’s head of digital Nick Dutch says it has seen success by staying true to its brand while many of its rivals have lost sense of their identity.
UKTV has launched the first campaign for its on-demand TV brand UKTV Play today (15 June), using a Facebook Messenger chatbot to serve up personalised TV show recommendations as it seeks to position itself as a “disruptive” entertainment service.
With Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
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Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.