‘Mixology and elevated consumption’: How 7up is finding new occasions to drive growth
7up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.
7up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.
The Co-op is launching a campaign as part of its recently launched ‘Owned By You. Right By You’ brand platform to promote diversity and unity across UK communities against backdrop of civil unrest.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week. Here is my take.
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
Kantar’s latest data suggests the recent John Lewis ad is landing with shoppers, but not with those unfamiliar with the brand.
Digital commerce is evolving rapidly, and with the customer journey becoming more complex than ever, marketers from Barilla, Karo Healthcare, and Nectar360 discuss how they best serve customers across different touchpoints.
As fashion houses come under increasing scrutiny for their environmental policies, Gen Phoenix saw an opportunity to grow into a new market and re-define its proposition, leading it to work with brands including Coach and Dr Martens.
Loyalty programmes have changed dramatically in the past five years and serve as a yardstick for the digital transformation of grocery retail.