Faarm is a Portuguese startup developing technology to improve access to food traceability information. Its creation was as a direct result of the so-called ‘Brazilian meat scandal’ when the world’s largest exporter of red meat was discovered to have been subject to a number of corruption schemes between meat companies and health inspectors. As a […]
A 1,000-mile run across Eastern Europe by three friends became the inspiration for a nutrient-rich snack brand called Tribe. The ultra-runners Rob Martineau, Tom Stancliffe and Guy Hacking have produced a natural food range that is sent to consumers in the post via an online subscription service. There is also an online runners’ community. Their […]
MealPal is a subscription service that allows members to order their lunch online from nearby restaurants for under £5, before picking it up without queuing. The company competes with other food startups such as Deliveroo, EatFirst and UberEats and claims users can save over £620 a year on lunches with one of its subscriptions. Founded […]
Farmdrop has tapped into growing consumer demand for local produce and the pressing need for a better deal for producers, by developing an online farmers’ market that cuts out the middleman, namely supermarkets. The website was launched in London in 2014 by ex-Morgan Stanley stockbroker Ben Pugh (pictured) after he raised £750,000 investment on Crowdcube. The […]
HelloFresh sends ingredients and recipes direct to people’s homes, based on the idea that the average household eats most (62%) of their meals at home. Founded in Berlin in 2011 by former Goldman Sachs executive Dominik Richter, who is CEO, and management consultant Thomas Griesel, chief operating officer, it now operates in the UK, the […]
Coffee subscription service Pact delivers freshly roasted coffee in letterbox-friendly packages by first class post. The British Coffee Association claims 70 million cups of coffee are consumed each day in Britain. Entrepreneur Stephen Rapoport – co-founder of crashpadder.com, acquired by Airbnb in 2012 – set up the business to tap this demand. Customers are able to choose […]
Healthy eating chain Tossed opened what it claims are the UK’s first cash-free food outlets earlier this year. Founder Vincent McKevitt, who calls himself the “top tosser”, started the business at a site in Paddington in 2005. Following a trial in March, he plans to roll-out the cashless model to all 26 stores. Funding came […]
Charlotte Oades leads the development and implementation of Coca-Cola’s global strategy to promote startups launched by women, including the ‘5by20’ initiative to enable the economic empowerment of five million female entrepreneurs by 2020. A fellow of The Marketing Society and the Royal Society for the Encouragement of Arts, among many others, her biggest revelation so far has been “recognising […]
The marketing of South African chicken restaurant chain Nando’s has earned it a cult reputation among fans, while its semi-mythical ‘black loyalty card’ earns it serious credibility – if you have to ask for one, you’re not famous enough. Andrew Rayner has been at Nando’s since 2008, and says his best piece of advice for […]
Nick Robinson joined AB InBev, brewer of Stella Artois, Budweiser and Corona, from Coca Cola in 2014, bringing with him a wealth of experience from a market that has faced growing demands for health-appropriate marketing. Understanding the shift in consumer attitudes towards low-sugar alternatives and more moderate intake, he is able to apply this knowledge […]
The healthy fast-food chain’s first marketing director Kirsty Saddler has been tasked with doubling the size of the chain in 12 months. This shouldn’t be a problem for Saddler, who, while living in New York from 2008 to 2011, says she realised how much it is possible to achieve “if you stay optimistic, open-minded and […]
Kevin Sinfield describes himself as a Bettys & Taylors of Harrogate ‘lifer’, having spent 20 years at the business, which owns the Yorkshire Tea and Taylors coffee brands. He is credited for helping to deliver revenue growth for Yorkshire Tea of over £20m in just over two years, increasing market share from 12.8% to 17.9%. He […]
An experienced food and beverages marketer, Kathryn Swarbrick is responsible for the PepsiCo snack portfolio including brands such as Walkers, Lays, Doritos, Sunbites and Cheetos across multiple geographies. The company, which also owns Pepsi and Gatorade, is looking to increase the average price of its brands globally by increasing brand equity and through innovation. Recently, […]
Lisa May has had a long career in brand management with Nestlé, both in the UK and Ireland but also in Australia. Beginning her career on Unilever’s graduate training scheme, she has worked across a variety of snack and drink brands. She is currently overseeing the first big shake up of the iconic KitKat brand […]
When Conor McQuaid cites one of his biggest challenges as portfolio management, it does not quite encapsulate the scale of the task he has taken on. Pernod Ricard has a vast portfolio encompassing some of the best known global spirit, wine and champagne brands, plus in 2014 it began a programme of significant restructuring within its marketing, research […]