A rather galling picture blunder
We at CACI regard ourselves as market leaders when it comes to classifying people. However, we admit that we have been beaten by Marketing Week in introducing the latest international marketing technique: targeting by t-shirt. The person illustrating your article on the French newspaper market, “French lessons for law-makers” (MW March l0), is undoubtedly French – after all he is wearing a striped t-shirt. The fact that he is reading an Italian newspaper is obviously merely an unfortunate coincidence.
Karl Przywala
Consultant
CACI Information Services
London W14
