Play.com to sponsor Take That tour
David BurrowsPlay.com has secured the exclusive headline sponsorship for Take That’s forthcoming “The Circus Live” tour.
In-store media boosts sales
David BurrowsMulti-media in-store activity can boost the additional sales uplift from promotions by an average of 25%, according to new research commissioned by The Co-operative.
TNT Post goes head-to-head with Royal Mail first class
David BurrowsTNT Post has introduced a next day delivery service called FirstSort, which it claims is the first physical alternative to the first class service offered by Royal Mail.
RBS mulls Direct Line, Churchill sale
David BurrowsRoyal Bank of Scotland is in the process of appointing advisers to review the options for its insurance business, including a possible sale, according to reports.
New report into marketing of alcohol criticises parliamentary evidence base
David BurrowsA new study on the impact of marketing on alcohol consumption heavily criticises the evidence base being used to create national health policy and in turn push for further regulation.
Waitrose campaign to lift winter blues
David BurrowsWaitrose is hoping to banish its customers’ winter blues with the launch of the ‘campaign for a joyful January’.
TMW creates suicide awareness pack
David BurrowsDigital and direct agency TMW is to run a hard hitting campaign to raise awareness of male suicide. The direct marketing campaign will target 100 CEOs, or organization heads, that have a high investment in young men aged between 15 and 35. Each will be sent an emotive pack in the form of a hand-addressed […]