Channel 4 promotes interim CMO to permanent role
Ellen WhiteheadKatie Jackson was appointed interim CMO in March, and will now lead the broadcaster’s marketing in a permanent post.
‘Challenging perspective’: EE on the value of having a long-term agency partner
Ellen WhiteheadWith a partnership spanning over a decade, EE and Saatchi & Saatchi discuss trust, challenging perspectives and the power of tenure in a crisis.
Paddy Power and Irn-Bru best rated Euros ads, study finds
Ellen WhiteheadThe overall effectiveness of Euros-themed ads in the UK has risen since the last tournament, says effectiveness firm System1.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Ellen WhiteheadDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.