Halfords profits fall despite doubling loyalty membership
Grace GollaschHalfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
Halfords has doubled loyalty membership in the past year, during a “tough” period which has seen its profits fall more than 18%.
The electrical retailer is expecting “longer-term benefits” from a bigger investment in brand marketing, as it chases fame and improved consumer trust.
Despite an improving macroeconomic outlook, Weetabix does not anticipate a return to previous shopping behaviours as consumers continue trading down.
EE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.
Ineos Automotive is spending over £17m on its first global advertising campaign to boost awareness and build its brand proposition.
As the brand begins its expansion into the US, White Stuff’s brand director reflects on its ongoing brand transformation to modernise and reach new customers.
Travelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
Apple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
According to a YouGov survey, 81% of respondents are concerned about the trustworthiness of online content, compared to 73% who are concerned about the prevalence of AI-generated content.
A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.
In line with increased retail distribution, Trip is launching its first TV campaign to increase brand awareness and build trust in CBD.
The supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
People’s future outlook of their personal finances continues to strengthen with a five-point jump.
Jessica Myers is taking on the chief customer officer role, which will “bring together” a number of teams under her remit as part of a reshuffle.