Mercury Holidays appoints first CMO to boost ‘strategic growth’
Hannah RashbassThe UK-based travel company is the latest to appoint a chief marketing officer for the first time.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
‘A moment of revelry’: Why brands are joining forces to ‘move the needle’
Hannah RashbassThere has been a spate of collaborations in recent months as brands look to raise awareness and grow affinity by reaching consumers in unexpected places.
Burberry appoints new CMO to ‘strengthen’ brand amid sales slump
Hannah RashbassEx-Gucci CMO Jonathan Kiman will lead Burberry’s global marketing team as the brand attempts to turn around plunging sales.
‘Dated and 80s’: How Carwow is steering Auto Express into 2024 with a brand refresh
Hannah RashbassThe Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier this year, CMO Ben Carter says the time was right to modernise its identity.
One B2B brand on adopting B2C tactics to drive awareness
Hannah RashbassFaced with a saturated market and diminishing returns from performance marketing, Typeform is focusing on creative brand-building to generate long-term growth.
Lanvin to ’emphasise’ marketing impact amid luxury market downturn
Hannah RashbassThe global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Former marketing boss takes over as CEO of Nestlé
Hannah RashbassLaurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.