Only a few established over-the-counter products create compelling marketing, meaning brands may struggle to take advantage of moves to direct consumers towards pharmacies rather than GPs for minor ailments.
All online organisations will require their chief marketing officers (CMO) to have backgrounds in computer science within the next 10 years, according to a senior executive at online fashion retailer Farfetch.
The lack of affordable homes in the UK is holding young people back from achieving their aspirations to buy, but it is also creating new groups who live with affluent parents and have low outgoings alongside high disposable income.
Samsung UK vice-president of corporate marketing Russell Taylor explains how the brand plans to stop being “shy and reserved” in its new campaign, and admits that pushing wearables too early is a risk for marketers.
Q Is on the job training an important feature within P&G? We are very passionate about training and it never really stops. It’s primarily on the job – there are certain standard programmes that people go through, such as our colleges for people at different [job] levels, but there’s also a mass menu of different […]
In the UK, on-the-job training and in-house development programmes are the most common methods of training, but the growth of digital media has meant marketers want ‘smarter training’ that blends social media, mobile and e-learning.
YouTube head of brand propositions and Advertising Week Europe speaker Derek Scobie on brands’ future as online broadcasters.
Advertisers risk alienating consumers and damaging the economy if they fail to use technology responsibly, a panel at Advertising Week Europe has warned.
The UK’s major political parties have not adjusted their marketing strategies to account for the rapid growth of new media, former Labour spin doctor Alastair Campbell has suggested.
Old and new media have refreshed their offerings with modern marketing in mind.
Mumstock 2015: Brands such as the Co-op and Kerry Foods have urged marketers to look beyond the huge amount of data available to them and create an emotional connection when targeting mums.
The growing dependence on data and technology means marketing is becoming increasingly automated, but that doesn’t mean marketers can become complacent and neglect the importance of creativity and planning in automated campaigns.
Brands are getting better at meeting consumers’ expectations online, but marketers must adapt their digital skills according to the industry in which they work, new research suggests. The survey by Sitecore and Econsultancy of over 350 marketers and 1,100 consumers investigates the differences between what consumers want and what brands are delivering online. The research asked […]
With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.
Marketing Week presents its round-up of the biggest marketing stories from Mobile World Congress (MWC) in Barcelona this week (2-5 March).