To coincide with the launch of job site Indeed’s new TV ad, Marketing Week caught up with senior vice-president of marketing Paul D’Arcy to hear how the brands is growing awareness and developing its user experience.
Evidence suggests marketing departments are not just staffed by trained marketers, with data analysts, IT programmers and business strategists becoming essential components of the team and brands actively seeking candidates with varied skill-sets.
The black market is booming with Brits spending £90m a year on fake goods, according to the Trading Standards Institute, so with counterfeiters becoming increasingly sophisticated what can brands do to combat the problem and protect their reputation?
From drones to wearables, which consumer tech should marketers place their bets on?
From beacons to smart thermostats, this year saw cross-channel, integrated marketing become more important than ever before. We round-up the key technology in marketing from 2014.
Charity marketing has moved on since Feed the World was first released in 1984, and Sir Bob Geldof’s revival continues to put one-off impact above ongoing support and engagement.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy The global chief marketer for the world’s most valuable brand on embracing start-up thinking.
Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies.
Festival of Marketing: Organisations that are developing digital products and services should focus first and foremost on ensuring they work properly for users, the Government’s digital strategist Russell Davies has said.
A major study revealed at the Festival of Marketing 2014 reveals an alarming divide between finance chiefs and marketers.
Festival of Marketing: Ryanair is not concerned about continuing bad publicity about the brand despite its efforts to turn around consumer perceptions, chief marketing officer Kenny Jacobs has said.
1. The future is now… sort of This year’s Web Summit in Dublin was a mind-boggling conflation of all the latest technology that looks set to change the world. Everything from wearables, virtual reality, 3D printing, driverless cars and drones was on display, leading some marketers to feel like kids in a sweet shop, overwhelmed […]
Web Summit 2014: Coca-Cola has revealed how it plans to be at the forefront of digital innovation by creating a global network of technology start-ups.
Web Summit 2014: Brands that want to sell to Twitter users via its new ecommerce function must ensure they create high impact tweets that provoke emotional engagement, the social network’s head of global revenue has said.
Web Summit 2014: The exponential growth of connected technology known as ‘the internet of things’ will lead to the reinvention of almost every industry, former Apple chief executive John Sculley has said.