Toby Marshall, sales and marketing director, Mitsubishi Motors, on a 90% rise in sales
Jonathan BaconMitsubishi Motors head of UK marketing explains the ideas fuelling its new activity and why it’s been a long time coming.
What’s in a logo?
Jonathan BaconA host of brands have recently been ridiculed for changing their logos or altering familiar designs, but if you believe in the strategy, should you ignore the doubters?
Brands pushed towards a circular economy
Jonathan BaconRecycling is about to get serious as governments promote the waste-busting ‘circular economy’, presenting marketers with new sources of revenue.
Data lessons from Scotland
Jonathan BaconIn the space of a few days, data has turned the narrative of next week’s Scottish referendum on its head. Since YouGov published its weekend poll showing the Yes campaign in the lead for the first time by 51 per cent to 49 per cent, media outlets and politicians have been poring over the facts and figures underpinning this trend in a frantic attempt to understand how we’ve suddenly arrived at the brink of Scottish independence.
Cath Kidston: A rosy future lies ahead
Jonathan BaconSue Chidler, Cath Kidston’s marketing director, discusses the brand’s new in-house marketing campaign and the reasons behind its phenomenal international growth.
Data teams must wise up to wearables
Jonathan BaconIs your organisation ready for the boom in wearable tech data? That might seem like a fatuous question given the complexity of the technology and the relatively early stage of its development, but it’s one that companies should be asking themselves if they want to remain ahead of the smart tech curve.
Smart homes lack consumer connection
Jonathan BaconView the full-size infographic. Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.
Tapping into a summer of promotions
Jonathan BaconThe summer is in full swing, the kids are off school and parents are looking for fun ways to spend the remaining sunny days. To help them on their way, brands are using sophisticated promotions to attract families with money to spend on days out, events and attractions.
Premier League has become a data minefield for brands
Jonathan BaconThe Premier League football season is once again upon us, with Manchester United getting proceedings underway against Swansea City on Saturday. Coming just over a month after the end of the World Cup, the prospect of more football mania will either excite or exhaust you, depending on your inclination. Marketers cannot afford to stand still, though, if they wish to maximise their upcoming football strategies.
Neuroscience and marketing: what you need to know
Jonathan BaconFacebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands. How can marketers gain an insight into consumers’ minds while avoiding controversy?
Is your brand ready for the changing retail calendar?
Jonathan BaconView the full-size infographic. Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
The hottest jobs in marketing
Jonathan BaconAs big corporates tailor their marketing structures to fit new business conditions, the skills they require of marketers are also changing, reflected in the emergence of specialist jobs. Here’s how to get one.
Profile: Pippa Dunn, chief marketing officer EE
Jonathan BaconIn her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts, improve its ’most complained about’ customer service and build on the awareness of its huge Kevin Bacon campaign.
Customer service trends – are you being served?
Jonathan BaconView the full infographic here. Honesty and efficiency are the most important elements of service to consumers and marketing communications must match the experience of a brand, new research suggests.
Adidas axing Luis Suarez from World Cup campaign in response to FIFA ban
Jonathan BaconAdidas is pulling controversial footballer Luis Suarez from its World Cup marketing campaign after he was slapped with an unprecedented ban from all football biting a player during a high-profile match.